• About the Author: Alexander Parkinson

    Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications …

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27 Sep. 2017 | Comments (0)
Ask Not What Your Company Can Do for the Arts…
With the possible defunding of federal arts organizations, businesses must encourage and support artistic endeavors both internally and publicly.

30 Nov. 2016 | Comments (0)
What’s Your GM Story? Podcast Explores GM Employee Stories
I was recently tasked with uncovering strong examples of internal storytelling—no easy task given that most examples are rarely public. However, at the recent Engagement Institute Summit in Detroit, I was fortunate to hear about GM’s What’s Your GM Story? podcast. Following the summit, I had a conversation with Kerry Christopher, GM’s director of internal communications, to find out more.

01 Mar. 2016 | Comments (0)
Wells Fargo: Philanthropy Is Part of Diversity and Inclusion Strategic Framework
Because diversity and inclusion is tightly woven across the business, Wells Fargo’s enterprise diversity and inclusion function works with many other parts of the business, including human resources, marketing, and supplier diversity. Its goal is to “ensure that we [Wells Fargo] value and promote diversity and inclusion in every aspect of our business and at every level of the organization.”

16 Feb. 2016 | Comments (0)
The Conference Board’s Integration with SNCR Brings an Exciting Focus on New Business Models
The Conference Board has been brimming with excitement since we entered 2016. Not only is it the year of our centenary—The Conference Board was founded in 1916 as the National Industrial Conference Board—but we’re also welcoming a groundbreaking organization to the fold: the Society for New Communications Research (SNCR).

11 Feb. 2016 | Comments (0)
Corporate Philanthropy Is Evident in Strategies to Meet CEOs’ Challenges
Each year, The Conference Board releases the CEO Challenge, a report that asks CEOs, presidents, and chairmen across the globe to identify the most critical challenges and the strategies they intend to use to meet them. For the past few years, issues of societal impact—including sustainability, community building or diversity inclusion—have begun to feature more prominently in the lists of top challenges. The 2016 edition continues that trend.

09 Feb. 2016 | Comments (0)
FedEx: Including Communities in its Diversity Mission
The way in which companies approach diversity and inclusion and corporate responsibility has come to define the corporate sector in the twenty-first century, as stakeholders demand an increasingly responsible approach to business by the world’s largest companies.

03 Feb. 2016 | Comments (0)
KeyBank: Diversity and Inclusion as a Core Value in Grant Making
In the second part of our series of case studies from our new report, Better Together: Why a United Front Can Propel Diversity and Inclusion and Corporate Philanthropy in the United States, we look at KeyBank's grant-making process, and how diversity and inclusion impacts its decisions.

26 Jan. 2016 | Comments (0)
FedEx: Including Communities in its Diversity Mission
The way in which companies approach diversity and inclusion and corporate responsibility has come to define the corporate sector in the twenty-first century, as stakeholders demand an increasingly responsible approach to business by the world’s largest companies. Today, a responsible company is one that nurtures diversity and inclusion, creates social impact as well as business value, and minimizes its environmental footprint. These elements cannot—and increasingly do not—exist in silos.

20 Jan. 2016 | Comments (0)
Participate in the 2016 Giving in Numbers Survey
Conducted by CECP, in association with The Conference Board, the 2016 Giving in Numbers survey collects data that helps companies make the business case for their investment in societal engagement. The survey is open online until to March 31, 2016 to companies with revenue of US $2 billion or more, including companies not yet affiliated with CECP or The Conference Board. Click here for more information on how to participate.

12 Jan. 2016 | Comments (0)
Q&A with Anne Sherman and Antoinette La Belle: Large-Scale Impact Requires a New Type of Social Sector Marketplace
In 2012, the Social Impact Exchange (SIE) launched the S&I 100, an index of nonprofit organizations that are developing high-impact solutions to pressing social issues in the United States. With a heavy focus on evidence-based initiatives and evaluation, the S&I 100 categorizes nonprofits by education, health, poverty and youth issues.

22 Dec. 2015 | Comments (0)
Giving Thoughts’ Top Five From 2015
It has been a busy year for the philanthropy industry in 2015. Giving Thoughts has been tracking some of the most pressing issues with contributions from third-party thought leaders, as well as our own experts. As we wind up for the year, we take a look at five of our most popular posts from the past 12 months.

14 Dec. 2015 | Comments (0)
Philanthropy, Interrupted: Why the Chan Zuckerberg Initiative Has Us Questioning Philanthropic Intent
The philanthropy world has stirred with the recent announcement from Facebook co-founder Mark Zuckerberg and his wife Priscilla Chan that they will donate 99 percent of their Facebook shares in their lifetime to the Chan Zuckerberg Initiative. At current valuation, that equates to about $45 billion. On the surface, this is just another example of a tech billionaire directing his excess wealth to charitable causes...

08 Dec. 2015 | Comments (0)
Pledge 1% Grooms Corporate Philanthropists From the Start
Last year on Giving Tuesday, Salesforce.org, the Entrepreneurs Foundation of Colorado, and Atlassian launched Pledge 1%, a movement encouraging start-up founders to commit 1 percent of personal and company equity, product, and employee time to the community. The first anniversary of Pledge 1% has seen the campaign surpass its initial goal of 500 pledges, creating a network of young entrepreneurs and growth companies that have philanthropy at their core.

01 Dec. 2015 | Comments (0)
SDG Q&A with Neil Hawkins: Collaborating to Redefine the Role of Business in Society
The United Nations Sustainable Development Goals (SDGs) build upon the Millennium Development Goals (MDGs) and converge with the UN’s post-2015 development agenda. The SDGs have a broader remit than the MDGs and included the private sector in their development. As the UN recently launched the goals, we wanted to find out how companies are planning to respond. In this piece, Neil Hawkins from The Dow Chemical Company answers our questions.

12 Nov. 2015 | Comments (0)
Core CSR Issue Prompts Brown-Forman To Explore Social Impact Bond
Louisville-based beverage alcohol producer and marketer Brown-Forman has a well-established corporate vision: “To enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations.” According to Rob Frederick, Brown-Forman’s vice president and director of corporate responsibility, alcohol addiction completely contradicts that vision.

28 Oct. 2015 | Comments (0)
Giving Thoughts Series: Making Sense of Social Impact Bonds for Companies
The latest edition of the Giving Thoughts Series, entitled “Making Sense of Social Impact Bonds for Companies,” is now available to download for free. In this piece, I look at the market for social impact bonds and consider the role that corporate philanthropy or corporate social investing might play in the model. Two case studies present corporate efforts already underway to lead explorations into SIBs for unique social issues that directly affect the business.

06 Oct. 2015 | Comments (0)
Q&A with Steve Rochlin: View CR through a Business Planning Lens to Achieve Stronger ROI
A persistent challenge for corporate responsibility (CR) executives has been to provide concrete evidence on the return on investment (ROI) of CR efforts. A definitive answer to the question of how much value CR provides to the business has long been elusive, but a new report commissioned by Verizon and sponsored by Campbell Soup Company offers hard data to show that a well-designed CR program lifts sales, increases shareholder value, and improves employee productivity.

22 Sep. 2015 | Comments (0)
Giving in Numbers: 2015 Edition Highlights Prominent Features of Corporate Societal Investment
CECP, in association with The Conference Board, has released Giving in Numbers: 2015 Edition, the 10th anniversary edition of the leading benchmark report of corporate community investment, and the fourth collaboration between the two organizations. This year’s edition found 56 percent of companies increased total giving in 2014. The report also includes a new trends summary that highlights the prominent features of corporate social investment, most notably its stability and strength at the worl

25 Aug. 2015 | Comments (0)
Integrated Corporate Communications and Marketing Could Help Place Community Building at the Heart of Materiality
There is an emerging trend of integration in the corporate communications and marketing fields, which is predicated on the fact that companies are increasingly using storytelling and content development to engage with their customers in long-term relationships. This trend sees corporate communications—driven by authenticity, social purpose and localization—underpin marketing in a digitized social world.

11 Aug. 2015 | Comments (0)
Giving Thoughts Series: Nielsen and the World Food Programme—Revolutionizing Data Collection
The latest edition of the Giving Thoughts Series, entitled “Nielsen and the World Food Programme—Revolutionizing Data Collection,” is now available to download for free. Authored by Crystal Barnes, this piece showcases the mutual benefits that can be achieved through a strong partnership between a corporation and nonprofit.

04 Aug. 2015 | Comments (0)
Q&A with George Khalaf: In the Middle East, Social Entrepreneurs Fill Voids Left by Public Sector
Social enterprises are becoming a popular driver of social impact. This is true in the developed world, where organizations such as Lava Mae and Feeding Forward—both of which presented to The Conference Board Contributions Council II in San Francisco earlier this year—are creating exciting new models of service delivery. But more significantly, it’s also true in the developing world, where these organizations can deliver both social impact, as well as much-needed economic stimulation.

14 Jul. 2015 | Comments (0)
Contributions Council I Meeting Highlights Power of Collaboration for Social Impact
Minneapolis-St. Paul, MN, were the host cities of the June meeting of The Conference Board Contributions Council I. Attendees heard speakers discuss local issues that companies based in the Twin Cities are working on with their nonprofit partners and local government departments, as well as how collaboration among those companies can create amplified impact.

25 Jun. 2015 | Comments (0)
Communicating Social Impact Stresses the Need to Publicize CSR Programs
At a time when so many organizations are demonstrating a commitment to corporate social responsibility (CSR), simply operating with a sense of purpose is no longer enough. If CSR is really going to make an impact on the business, as well as on society, a company’s social policies and impacts must be effectively communicated.

10 Jun. 2015 | Comments (0)
Early Giving in Numbers Findings Show Corporate Giving Becoming More Embedded at Companies
Growth in key giving indicators from the 2015 Giving in Numbers survey, conducted by CECP in association with The Conference Board, illustrate the expanding application of corporate skills and resources to solving societal challenges. In initial findings from the most complete survey of corporate societal engagement at 271 companies, respondents reported stable giving rates and a strengthening business case for community investments.

20 May. 2015 | Comments (0)
Contributions Council II Round-Up: Innovative Grantmaking
The spring meeting of The Conference Board Contributions Council II, a peer networking group of corporate philanthropy executives from some of the best-known and best-run companies in the United States and around the world, took place over a day and a half in mid-April in San Francisco, CA. The theme of the meeting, “Innovative Grantmaking,” brought speakers from futurists, social media companies and social entrepreneurs and helped members gain a better understanding of venture philanthropy.

20 May. 2015 | Comments (0)
Giving Thoughts Series: Flagship Programs—Focusing Corporate Social Investments for Impact
The latest edition of the Giving Thoughts Series, entitled “Flagship Programs: Focusing Corporate Social Investments for Impact,” is now available to download for free. Authored by Esther Toth, Senior Consultant, and Nick Jackson, Senior Researcher, Corporate Citizenship, this piece takes a closer look at why companies are trending towards flagship community programs to help community investments go further in terms of impact.

05 May. 2015 | Comments (0)
Creativity and Impact: Can the Arts and Corporate Philanthropy Coexist?
Some people are numbers focused, others are creatives. In business, it is often the metrics and the people behind them that pull the strings and the corporate philanthropy field is following the same path. Social impact is increasingly measured by data and used by corporate funders as the basis for grant-making decisions. This trend has not necessarily been kind to the arts sector, as corporate giving budgets have reshuffled to target organizations and initiatives that can quantify their impact.

09 Feb. 2015 | Comments (1)
Teach For America: How a Core Purpose Helps to Engage Employees and Extend Impact
Highly engaged organizations emphasize a core purpose that does not entail mere financial or operational objectives. These organizations create a common understanding among employees that they play a role in creating value for the entire community.

21 Jul. 2014 | Comments (0)
Q&A with Amanda MacArthur: Leadership Development with Social Impact
PYXERA Global helps companies send employees on skills-based assignments with nonprofit and government partners. PYXERA Global’s VP of Global Pro Bono and Engagement, Amanda MacArthur, answered my questions regarding the benefits such programs bring, and trends the industry is seeing.

10 Jan. 2014 | Comments (0)
Which funders are most interested in impact measurement? Corporations, it seems
So we found it particularly interesting to read a new research report that attempts to provide a clear picture of impact measurement practices across different types of funders. Funders allocate grants and they can play a major role as driver of the impact measurement effort.

12 Sep. 2017 | Comments (0)
The Conference Board Members Answer Call for Harvey Relief
Members of The Conference Board’s Corporate Citizenship and Philanthropy councils are responsible for at least $58 million in donations to the Hurricane Harvey relief efforts, according to data submitted to the U.S. Chamber of Commerce Foundation.

14 Jul. 2017 | Comments (0)
Increased Corporate Contributions to the Arts Are No Certainty
These are interesting times. It seems no matter what industry or field you’re in, there’s uncertainty on the horizon. The arts are in the heart of it, as President Trump’s 2018 Budget proposes eliminating the National Endowment for the Arts.

06 Jul. 2017 | Comments (0)
Fact of the Week: Businesses Are Looking to Engage Their Employees through the Arts, Helping Fuel Attraction and Retention
According to a survey by The Conference Board and American for the Arts, companies consider the arts to be important in building quality of life, stimulating creative thinking and problem solving, and offering networking opportunities.

27 Jun. 2017 | Comments (0)
Employee Advocacy and Customer Engagement: A "How to Guide" from Leading Brands
Employee advocacy programs are one of the fastest-growing trends in social media marketing. In our recent SNCR 2020 article, Employees as Brand Ambassadors: The State of Employee Advocacy, Jen McClure and I noted that 56 percent of companies have an emplo

23 Jun. 2017 | Comments (0)
SNCR Expands Advisory Board and Embarks on New Research into Fake News
Since merging with The Conference Board 18 months ago, SNCR has continued to forge ahead, launching a new publication series (SNCR 2020: Exploring New Communications Tools and Technologies), continuing the 12-year-old Excellence in New Communications Awar

23 Jun. 2017 | Comments (0)
Artistic License: What Do Companies Get Out of Supporting the Arts?
The Conference Board is delighted to be teaming up with Americans for the Arts to launch the 2017 edition of Business Contributions to the Arts, a benchmark report that looks at how and why companies support the arts in their communities. In support of th

01 Jun. 2017 | Comments (0)
Corporate Communications Practices Survey Is Now Open
Take the survey today and you will be entered into a raffle for a complimentary pass to a conference of your choice. Survey findings will be detailed in Corporate Communication Practices: 2018 Edition, scheduled to be released in early 2018. A PDF of thi

30 May. 2017 | Comments (0)
New Research: Convincing the C-suite of Social Media's Benefits
Social media, so integral to society and business, is still viewed with skepticism by many senior leaders. This is particularly true in the B2B sector, which has a harder time demonstrating the concrete transactional benefits that result from social media

25 May. 2017 | Comments (0)
Congratulations to the 2017 Excellence in New Communications Awards Winners
The 2017 Excellence in New Communications Awards were presented on Monday, honoring some of the most innovative uses of social and digital technologies at companies, governments and nonprofits. The ceremony, which preceded The Conference Board’s 22nd Annu

19 Apr. 2017 | Comments (0)
Join Us to Celebrate Leading Examples of New Communications
By Alex Parkinson The Excellence in New Communications (EINC) Awards ceremony, presented by the Society for New Communications Research of The Conf…

05 Apr. 2017 | Comments (0)
Donor Advised Funds: Democratizing Philanthropy to Change the World
The latest edition of the Giving Thoughts Series, entitled "Donor Advised Funds: Democratizing Philanthropy to Change the World," is now available to download free. Authored by Scott Jackson and Ann Wheatley Canela, this piece looks at how donor advised funds could create more informed and engaged donors.

21 Mar. 2017 | Comments (0)
Time Is Running Out to Complete Your Giving in Numbers Survey
The Giving in Numbers 2017 survey, conducted by CECP in association with The Conference Board, is open until March 31, 2017. Remember to get your submissions in ASAP. The annual survey is the industry-leading tool for corporate societal engagement professionals. To get started, please contact Alex Parkinson at Alex.Parkinson@conferenceboard.org.

09 Mar. 2017 | Comments (0)
Register for The Conference Board and SNCR Events and Webcasts
By Alex Parkinson The Conference Board and SNCR has two great opportunities to learn more about digital health and communications in the next coupl…

28 Feb. 2017 | Comments (0)
ED Certificate a License to Give?
Due to the complex nature of making charitable donations to organizations outside of the U.S., it can be challenging for people and institutions to ensure that they’re adhering to all requisite laws imposed by the U.S. federal government in addition to local country regulations.

21 Feb. 2017 | Comments (0)
“Flash Philanthropy” Exposes Diverse Nonprofits to Wells Fargo Employees
The question of how to better engage employees in community efforts is something I hear often from members. So, it’s always a pleasure to come across new techniques that do just that. I recently spoke with Kristi Thomas, community affairs officer, Greater Charlotte Area, Wells Fargo, about the company’s annual “Flash Philanthropy” event, which gives employees the chance to hear pitches from local nonprofits and vote on their favorite during Wells Fargo’s employee giving campaign.

10 Feb. 2017 | Comments (0)
The Business Impact of Online Communities
By Alex Parkinson A new study assessing the business impact of online communities has found that 92 percent of community leaders believe online com…

02 Feb. 2017 | Comments (0)
Closing Tomorrow: Submissions for the Excellence in New Communications Awards
By Alex Parkinson The deadline to enter the Excellence in New Communications Awards is midnight tomorrow - Friday, February 3! Don't miss out on yo…

01 Feb. 2017 | Comments (0)
Building a New Organizational Culture to Succeed in an Era of Digital Transformation
By Alex Parkinson In October, 2016, The Conference Board hosted The Future of Digital Transformation and Innovation unConference in Brussels, Belgi…

27 Jan. 2017 | Comments (0)
Giving in Numbers 2017 Survey Now Open
This research, based on responses from 272 leading companies in 2016, including 62 of the top 100 companies in the Fortune 500, provides data and methods for corporations to assess the scope and scale of their societal investments. Data from the survey are the basis of the annual Giving in Numbers report. We look forward to another successful survey year and thank you in advance for your participation.

24 Jan. 2017 | Comments (0)
Deadline to Enter the Excellence in New Communications Awards Fast Approaching
By Alex Parkinson The deadline to enter the Excellence in New Communications Awards, presented by the Society for New Communications Research of Th…

24 Jan. 2017 | Comments (0)
The New Business of Business: Innovating for a Better World
The latest edition of the Giving Thoughts Series, entitled "The New Business of Business: Innovating for a Better World," is now available to download for free. Authored by Philip Mirvis and Bradley Googins, this piece analyzes how companies are turning to corporate social innovation to solve business challenges.

03 Jan. 2017 | Comments (0)
Join Us for January Webcasts and Events
By Alex Parkinson We're exploding out of the gate in the New Year at SNCR! There are a number of opportunities for you to participate in our events…

28 Nov. 2016 | Comments (0)
What’s Your GM Story? Podcast Explores GM Employee Stories
By Alex Parkinson I was recently tasked with uncovering strong examples of internal storytelling—no easy task given that most examples are rarely p…

21 Nov. 2016 | Comments (0)
20 Truths about Corporate Philanthropy
In July, 2016, 46 experts met to discuss strategies for community impact at the Strategic Community Impact Symposium. In this post, we provide a snapshot of the notes from that meeting, which we published in a report entitled 20 Truths about Corporate Philanthropy. Next week, The Conference Board will host the fall Symposium in New York City. For more information or to register, click here.

21 Oct. 2016 | Comments (0)
Join Us for the Strategic Community Impact Symposium
The U.N.’s Sustainable Development Goals (SDGs) and Impact 2030 are a very important topic for companies right now. As companies are trying to globally expand their community efforts, they are facing a very complex road. The Strategic Community Impact Symposium can help you navigate that road. And Giving Thoughts readers receive a $300 discount on registration (see code in post below). Click here to register today.

21 Oct. 2016 | Comments (0)
Excellence in New Communications Awards: Call for Entries
By Alex Parkinson, Associate Director, Society for New Communications Research of The Conference Board The Society for New Communications Research …

12 Oct. 2016 | Comments (0)
World's Largest Companies Seeing Financial Performance Aligned with Social Responsibility
In the most comprehensive annual analysis of corporate societal engagement, CECP: The CEO Force for Good, in association with The Conference Board, found in their annual Giving in Numbers survey that the link between a company’s business strategy and their engagement with society is ever more vital, as are the people within the company leading this connection. Download a complimentary copy of Giving in Numbers: 2016 Edition.

27 Sep. 2016 | Comments (0)
More Companies Move to Integrate Communications and Marketing
By Alex Parkinson, Associate Director, Society for Communications Research of The Conference Board The Conference Board and the Society for New Com…

07 Sep. 2016 | Comments (0)
Everything You Need to Know About Storytelling for Business: Part 2
By Alex Parkinson, Associate Director, Society for New Communications Research of The Conference Board, and Kathy Klotz-Guest, Business Story Strategi…

01 Sep. 2016 | Comments (0)
The Corporate Response to the Orlando Shooting
Companies are being called on regularly by employees, customers and other stakeholders to provide relief support for communities affected by recent tragedies. It’s not always clear what the best way to contribute to relief efforts is, so benchmarking among peers is important.

01 Sep. 2016 | Comments (0)
Everything You Need to Know About Storytelling for Business: Part 1
By Alex Parkinson, Associate Director, Society for New Communications Research of The Conference Board, and Kathy Klotz-Guest, Business Story Strategi…

23 Aug. 2016 | Comments (0)
SNCR Launches SNCR 2020 Series: Exploring New Communications Tools and Technologies
By Alex Parkinson, Associate Director, Society for New Communications Research of The Conference Board The Society for New Communications Research …

10 Aug. 2016 | Comments (0)
Participate in the National Survey of Business Support for the Arts
The 2016 National Survey of Business Support for the Arts is now open for submissions. The survey is open to companies of all sizes who participate in corporate philanthropy, employee engagement, volunteer programs, or sponsorship.

29 Jun. 2016 | Comments (0)
Corporate Communications Evolves in an Era of Business Uncertainty
By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board Growth in corporate communications department budgets, team sizes…

06 Jun. 2016 | Comments (0)
Leading Corporations Gained Competitive Advantage through Societal Engagement Programs
In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies continue to recognize the connection between corporate social responsibility and building a strong business.

02 Jun. 2016 | Comments (0)
“Big Issues, Many Questions” by CEP: A Response Focusing on Corporate Foundations
In his essay on pressing issues facing U.S. foundation leaders and boards, Phil Buchanan, president of the Center for Effective Philanthropy, recommends that foundations become more relevant in serving society. Corporate foundations are in a strong position to meet this demand, since they are influenced by market forces.

20 May. 2016 | Comments (0)
Society for New Communications Research of The Conference Board Announces Annual Award Winners
By Alex Parkinson, Associate Director, Society for New Communications Research of The Conference Board The Society for New Communications Research …

21 Mar. 2016 | Comments (0)
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16 Feb. 2016 | Comments (0)
The Conference Board’s Integration with SNCR Brings an Exciting Focus on New Business Models
By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board The Conference Board has been brimming with excitement since we e…

15 Apr. 2015 | Comments (0)
More Evidence for Corporate Philanthropy to Support Nonprofits’ Data Efforts
By Alex Parkinson, Researcher, The Conference Board We’ve been hearing for a while that nonprofits want to be able to better collect and analyze da…

07 Apr. 2015 | Comments (0)
Fact of the Week: Outcomes Are the Observable Results of Programs That Lead to Social Impact
By Alex Parkinson, Researcher, The Conference Board There is an important distinction between, and progression from, outcomes to impact. Meeting a …

31 Mar. 2015 | Comments (0)
Fact of the Week: Defining Your Social Impact Is an Important Part of the Evaluation Process
By Alex Parkinson, Researcher, The Conference Board Since impact definitions drive decisions and ultimately move dollars, a clear definition is nec…

26 Mar. 2015 | Comments (0)
Giving Thoughts Series: Data Quality to Further Philanthropy's Mission
By Alex Parkinson, Researcher, The Conference Board The latest edition of the Giving Thoughts Series, entitled "Data Quality to Further Philanthrop…

19 Mar. 2015 | Comments (0)
Contribute to an Analysis That Can Improve Your Giving
By Alex Parkinson, Researcher, The Conference Board The 2015 Giving in Numbers survey is entering its final phase, and CECP and The Conference Boar…

05 Mar. 2015 | Comments (0)
Giving Thoughts Series: Best Practices in Corporate Community Engagement
By Alex Parkinson, Researcher, The Conference Board The latest version of the Giving Thoughts Series, entitled “The Civic 50: Best Practices in Cor…

27 Feb. 2015 | Comments (0)
American Companies Reticent to Disclose Charitable Contributions Data
By Alex Parkinson, Researcher, The Conference Board North American companies are least likely to disclose charitable contributions information, des…

05 Feb. 2015 | Comments (0)
Connect on Key Corporate Philanthropy Issues
By Alex Parkinson, Researcher, The Conference Board On February 10-11, The Conference Board’s Business-Community Impact Symposium in New York City …

03 Feb. 2015 | Comments (0)
Teach For America: How a Core Purpose Helps to Engage Employees and Extend Impact
By Rebecca Ray, Executive Vice President of the Knowledge Organization, and Alex Parkinson, Researcher, The Conference Board Last year, The Engagem…

22 Jan. 2015 | Comments (0)
Sunsetting Group Gives Lessons to Future Volunteers
By Alex Parkinson, Researcher, The Conference Board Reimagining Service, a group of service and volunteering leaders backed by Bank of America, Del…

15 Jan. 2015 | Comments (0)
Giving in Numbers 2015 Survey Open
By Alex Parkinson, Researcher, The Conference Board The data, insights and knowledge collected by the Giving in Numbers survey and disseminated ann…

23 Dec. 2014 | Comments (0)
Giving Thoughts' Top Five from 2014
By Alex Parkinson, Researcher, The Conference Board It’s been a year since we launched Giving Thoughts, our complimentary blog and online publicati…

18 Dec. 2014 | Comments (0)
Giving Thoughts Series: Global Pro Bono on the Rise
By Alex Parkinson, Researcher, The Conference Board The latest version of the Giving Thoughts Series, entitled "The State of Global Pro Bono," is n…

02 Dec. 2014 | Comments (0)
#GivingTuesday Encouraging Early-Stage Corporate Philanthropy
By Alex Parkinson, Researcher, The Conference Board Whereas vast numbers of individuals and organizations will use Giving Tuesday to donate directl…

02 Dec. 2014 | Comments (0)
Home Depot: #GivingTuesday a Chance to Shine Spotlight on Partners
By Alex Parkinson, Researcher, The Conference Board Giving Tuesday, the global day of giving that will enter its third annual campaign on December …

25 Nov. 2014 | Comments (0)
The Conference Board Releases Framing Social Impact Measurement
By Alex Parkinson, Researcher, The Conference Board As part of The Conference Board’s series on key business issues, this week we have released Fra…

18 Nov. 2014 | Comments (0)
Find Out How Leading Companies Address Critical Philanthropy Issues
By Alex Parkinson, Researcher, The Conference Board On February 10-11, 2015, The Conference Board will host the Business-Community Impact Symposium…

30 Oct. 2014 | Comments (0)
Upcoming Philanthropy Webcasts Address China and New Trends in Corporate Giving
By Alex Parkinson, Research Associate, The Conference Board Two upcoming webcasts from The Conference Board will focus on findings from Giving in N…

21 Oct. 2014 | Comments (0)
CECP and The Conference Board Release Giving in Numbers: 2014 Edition
By Alex Parkinson, Research Associate, The Conference Board CECP, in association with The Conference Board, this week released Giving in Numbers: 2…

17 Oct. 2014 | Comments (0)
Does Corporate Philanthropy Add Value to Your Company?
By Alex Parkinson, Research Associate, The Conference Board The latest edition of the Giving Thoughts Series, entitled "Corporate Philanthropy and …

15 Oct. 2014 | Comments (0)
Q&A with Anastasia Dellaccio: #GivingTuesday Grows with Corporate Support
By Alex Parkinson, Research Associate, The Conference Board, and Anastasia Dellaccio, Special Initiatives, Outreach and Communications, United Nations…

24 Sep. 2014 | Comments (0)
Giving in Numbers Webcast: New Trends in Corporate Giving
By Alex Parkinson, Research Associate, The Conference Board Giving in Numbers: 2014 Edition, the leading annual benchmark of corporate giving publi…

17 Sep. 2014 | Comments (0)
We Don't Really Know What CSR Means to Millennials
By Alex Parkinson, Research Associate, The Conference Board We recently published a piece about impending labor shortages and how companies will ne…

12 Sep. 2014 | Comments (0)
Strategic Focus Should Advance Evaluation Practices
By Alex Parkinson, Research Associate, The Conference Board “Focus” appears to be the theme of the week in the philanthropy sector. On Wednesday, w…

04 Sep. 2014 | Comments (0)
What Do Impending Labor Shortages Mean for Corporate Philanthropy?
By Alex Parkinson, Research Associate, The Conference Board This week, The Conference Board released From Not Enough Jobs to Not Enough Workers, a …

03 Sep. 2014 | Comments (0)
Part 2: Q&A with Alexandra van der Ploeg, SAP
By Alex Parkinson, Research Associate, The Conference Board, and Alexandra van der Ploeg, Global CSR Program Lead, SAP Last month, we posted Part 1…

21 Aug. 2014 | Comments (0)
New Giving Thoughts Series Article: A Beginner's Guide to Measuring Social Value
By Alex Parkinson, Research Associate, The Conference Board The latest edition of the Giving Thoughts series, entitled “A Beginner's Guide to Measu…

01 Aug. 2014 | Comments (0)
Insight Minute: Giving in Numbers
By Alex Parkinson, Research Associate, The Conference Board In the July edition of The Conference Board Insight Minute, I highlight some of the ear…

30 Jul. 2014 | Comments (0)
A Case for Strategic Philanthropy
By Alex Parkinson, Research Associate, The Conference Board The question of whether corporate philanthropy actually generates business value is a p…

08 Jul. 2014 | Comments (0)
Q&A with Amanda MacArthur: Leadership Development with Social Impact
By Alex Parkinson, Research Associate, The Conference Board, and Amanda MacArthur, Vice President of Global Pro Bono, PYXERA Global Corporations op…

01 Jul. 2014 | Comments (0)
New Giving Thoughts Series Article: Defining Impact
By Alex Parkinson, Research Associate, The Conference Board The latest edition of the Giving Thoughts series, entitled "Defining Impact," is now av…

27 Jun. 2014 | Comments (0)
Second Chance to Watch the Corporate Philanthropy and Social Impact Bonds Webcast
By Alex Parkinson, Research Associate, The Conference Board Our special KnowlEdge Series webcast on corporate philanthropy and social impact bonds …

06 Jun. 2014 | Comments (0)
Webcast: What Social Impact Bonds Mean for Corporate Philanthropy
By Alex Parkinson, Research Associate, The Conference Board In anticipation of a new report from The Conference Board on social impact bonds, which…

22 May. 2014 | Comments (0)
Insight Minute: Social Impact Bonds
By Alex Parkinson, Research Associate, The Conference Board In the May edition of The Conference Board Insight Minute, I provide a quick overview o…

20 May. 2014 | Comments (0)
Corporate Giving and Revenues Rise Together
By Alex Parkinson, Research Associate, The Conference Board From 2010 to 2013, the majority of companies—64 percent—increased their community inves…

06 May. 2014 | Comments (0)
What Do the Changes to the Peterborough Social Impact Bond Mean for the Model?
By Alex Parkinson, Research Associate, The Conference Board The UK Ministry of Justice (MoJ) last week announced that the Peterborough Prison socia…

28 Apr. 2014 | Comments (0)
Is the Impact Genome Project the Answer to the Big Data Question?
By Alex Parkinson, Research Associate, The Conference Board The nonprofit sector is frantically trying to make sense of big data. In particular, it…

10 Apr. 2014 | Comments (0)
Webcast on Demand: 501(c)'s and the Proposed Political Activity Rules
By Alex Parkinson, Research Associate, The Conference Board If you missed The Conference Board’s webcast on proposed regulatory changes for 501(c)4…

01 Apr. 2014 | Comments (0)
Last Chance to Participate in the Giving in Numbers Survey
By Alex Parkinson, Research Associate, The Conference Board The deadline for the 2014 Giving in Numbers survey has been extended. If your company h…

26 Mar. 2014 | Comments (0)
501(c)'s and the Proposed Political Activity Rules: Implications for Business
By Alex Parkinson, Research Associate, The Conference Board This winter, the IRS and Treasury Department issued proposed regulatory changes for 501…

11 Mar. 2014 | Comments (0)
Another Record Social Impact Bond, Another Feature for Foundations
By Alex Parkinson, Research Associate, The Conference Board As quickly as the buzz surrounding New York State’s record social impact bond (SIB) has…

03 Mar. 2014 | Comments (0)
Why Environmental Donations Don't Follow Sentiment
By Alex Parkinson, Research Associate, The Conference Board Greenbiz, a sustainability media outlet, published a report in February that looked at …

20 Feb. 2014 | Comments (0)
Second Chance to Watch the Giving in Numbers Webcast
By Alex Parkinson, Research Associate, The Conference Board On Friday, February 7, members from CECP joined me in The Conference Board webcast stud…

13 Feb. 2014 | Comments (0)
Chart of the Week: giving internationally
By Alex Parkinson, Research Associate, The Conference Board As companies pursue global business strategies and attempt to open up new markets, corp…

10 Feb. 2014 | Comments (0)
Breaking down employee grant-making committees
By Alex Parkinson, Research Associate, The Conference Board In my last post, I reported that although employee engagement in the corporate philanth…

31 Jan. 2014 | Comments (0)
Chart of the Week: giving by program area
By Alex Parkinson, Research Associate, The Conference Board Corporate philanthropy now supports Education (K-12 and Higher Education) more than any…

29 Jan. 2014 | Comments (0)
Companies look to engage employees, but rarely through grant-making committees
By Alex Parkinson, Research Associate, The Conference Board The Conference Board CEO Challenge 2014 recently identified human capital as corporate …

23 Jan. 2014 | Comments (0)
Giving in Numbers survey launches; register for the survey webcast
By Alex Parkinson, Research Associate, The Conference Board CECP and The Conference Board are excited to launch the 2014 Giving in Numbers survey. …

21 Jan. 2014 | Comments (0)
New York State social impact bond showcases role for foundations
By Alex Parkinson, Research Associate, The Conference Board The social impact bond (SIB) field is abuzz with the recent news that New York State ha…

17 Jan. 2014 | Comments (0)
Chart of the Week: corporate giving
By Alex Parkinson, Research Associate, The Conference Board Philanthropic contributions by U.S. companies continued to grow in 2012, according to G…

16 Dec. 2013 | Comments (0)
A case for nonprofits influencing corporate donors?
By Alex Parkinson, Research Associate, The Conference Board BBC Panorama, the popular documentary program on television, has highlighted the diffic…

12 Dec. 2013 | Comments (0)
Giving Thoughts welcomes new Advisory Board members
By Alex Parkinson, Research Associate, The Conference Board Giving Thoughts is happy to announce three new Advisory Board members from Austria, Can…

03 Dec. 2013 | Comments (0)
The Conference Board launches Giving Thoughts
By Matteo Tonello, Managing Director of Corporate Leadership, and Alex Parkinson, Research Associate Welcome to Giving Thoughts, the new blog from …