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  • About the Author: James Gregory

    Dr. James R. Gregory is a senior fellow at The Conference Board and is leading the Making Intangibles Tangible initiative. Jim is chairman emeritus of Tenet Partners, a global brand strategy and innov…

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17 May. 2019 | Comments (0)
Goodwill vs. Intangible Assets — A Lesson Learnt from a Recent $15 Billion Write Down
Goodwill on the balance sheet isn’t good enough. Until a better, more transparent accounting, or fair value method replaces goodwill, intangible asset…

05 Dec. 2018 | Comments (0)
Making Intangibles Tangible—Linking Corporate Attributes to Market Cap
An organization’s culture of innovation can be a robust predictor of financial performance, which highlights the importance to companies of measuring …

20 Jul. 2018 | Comments (0)
A Culture of Innovation Drives Corporate Value
There are many and varied definitions of the word innovation. The word often conjures up visions of scientists in white lab coats holding clipboards, …

03 Jul. 2018 | Comments (0)
Culture and Brand Are Interconnected, Research from The Conference Board Finds
A strong culture of innovation can energize and enable a company’s innovation performance. In turn, continuous innovation keeps a brand relevant and r…