The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
  • About the Author: James Gregory

    Dr. James R. Gregory is a senior fellow at The Conference Board and is leading the Making Intangibles Tangible initiative. Jim is chairman emeritus of Tenet Partners, a global brand strategy and innov…

    Full Bio



22 Oct. 2019 | Comments (0)
Making Intangibles Tangible: Not Including Intangible Assets in Financial Statements Can Lead to Consequences
We need a new conceptual model that incorporates the idea that intangible assets directly connect to business strategy. That way, they can financially…

26 Sep. 2019 | Comments (0)
Making Intangibles Tangible: The Benefits of Measuring Intangible Assets
There are certain basic concepts, such as intangible assets, that as a manager you should know well. Why? Because intangibles are meaningful and mater…

11 Sep. 2019 | Comments (0)
Making Intangibles Tangible: Who is to Blame When Brands are Written Down?
It is time to rethink brand write downs and for all managers to see their real value. Building intangible capital models for evaluating the accretive …

10 Jun. 2019 | Comments (0)
The “Culture of Innovation” Advantage
Culture of innovation is a powerful driving force for corporations. The bigger picture, however, is that when the culture of innovation is measured co…

17 May. 2019 | Comments (0)
Goodwill vs. Intangible Assets — A Lesson Learnt from a Recent $15 Billion Write Down
Goodwill on the balance sheet isn’t good enough. Until a better, more transparent accounting, or fair value method replaces goodwill, intangible asset…

05 Dec. 2018 | Comments (0)
Making Intangibles Tangible—Linking Corporate Attributes to Market Cap
An organization’s culture of innovation can be a robust predictor of financial performance, which highlights the importance to companies of measuring …

20 Jul. 2018 | Comments (0)
A Culture of Innovation Drives Corporate Value
There are many and varied definitions of the word innovation. The word often conjures up visions of scientists in white lab coats holding clipboards, …

03 Jul. 2018 | Comments (0)
Culture and Brand Are Interconnected, Research from The Conference Board Finds
A strong culture of innovation can energize and enable a company’s innovation performance. In turn, continuous innovation keeps a brand relevant and r…