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  • About the Author: James Gregory

    Dr. James R. Gregory is chairman, Tenet Partners, and senior fellow of The Conference Board. With 40 years of experience in advertising and branding, he is a leading expert on brand management, and th…

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05 Dec. 2018 | Comments (0)
Making Intangibles Tangible—Linking Corporate Attributes to Market Cap
An organization’s culture of innovation can be a robust predictor of financial performance, which highlights the importance to companies of measuring …

20 Jul. 2018 | Comments (0)
A Culture of Innovation Drives Corporate Value
There are many and varied definitions of the word innovation. The word often conjures up visions of scientists in white lab coats holding clipboards, …

03 Jul. 2018 | Comments (0)
Culture and Brand Are Interconnected, Research from The Conference Board Finds
A strong culture of innovation can energize and enable a company’s innovation performance. In turn, continuous innovation keeps a brand relevant and r…