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15 Oct. 2020 |
Building Brand Value During a Crisis
The crises seem to come faster all the time. During the first two quarters of 2020, we went directly from a crisis about the global Covid-19 pandemic…
18 Apr. 2019 |
Brand Hacking: Are You Next?
Is your brand at risk? Branding carries economic risks that are, on the one hand, similar to other corporate risks—theft, fire, weather-related damage…