The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
  • About the Author: Kenzie Kline

    Kenzie Kline is a Manager of Executive Programs in the Marketing and Communications Center at The Conference Board. Her previous position was with Ogilvy & Mather as a brand strategist working for…

    Full Bio



08 May. 2020 | Comments (0)
How COVID-19 Might Impact Consumers’ Attitudes about Sustainability
This blog is based on the April 22, 2020 webcast How COVID-19 Might Impact Consumers’ Attitudes about Sustainability, hosted by The Conference Board. …

08 May. 2020 | Comments (0)
How to Sustain the Focus on Customer Experience in Good AND Challenging Times
This blog is based on the April 23, 2020 webcast: How To Sustain The Focus On Customer Experience In Good AND Challenging Times, hosted by The Confere…

09 Apr. 2020 | Comments (0)
Converting Purpose into Brand Power: A Conversation with Jim Stengel, Former Global Marketing Officer at Proctor & Gamble
Jim Stengel, 2017 American Marketing Association Hall of Fame inductee and former Global Marketing Officer (GMO) at P&G sat down with The Conference B…

31 Mar. 2020 | Comments (0)
Boosting Brand Strength: How to Benchmark and Strengthen Brand Equity
Michael Sussman, Ph.D. and CEO of the BAV Group and Sandrine Martin, Analytical Brand Strategist of the BAV Group joined JP Kuehlwein of The Conferenc…