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  • About the Author: Kenzie Kline

    Kenzie Kline is a Manager of Executive Programs in the Marketing and Communications Center at The Conference Board. Her previous position was with Ogilvy & Mather as a brand strategist working for…

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08 May. 2020 | Comments (0)
How COVID-19 Might Impact Consumers’ Attitudes about Sustainability
This blog is based on the April 22, 2020 webcast How COVID-19 Might Impact Consumers’ Attitudes about Sustainability, hosted by The Conference Board. …

08 May. 2020 | Comments (0)
How to Sustain the Focus on Customer Experience in Good AND Challenging Times
This blog is based on the April 23, 2020 webcast: How To Sustain The Focus On Customer Experience In Good AND Challenging Times, hosted by The Confere…

09 Apr. 2020 | Comments (0)
Converting Purpose into Brand Power: A Conversation with Jim Stengel, Former Global Marketing Officer at Procter & Gamble
Jim Stengel, 2017 American Marketing Association Hall of Fame inductee and former Global Marketing Officer (GMO) at P&G sat down with The Conference B…

31 Mar. 2020 | Comments (0)
Boosting Brand Strength: How to Benchmark and Strengthen Brand Equity
Michael Sussman, Ph.D. and CEO of the BAV Group and Sandrine Martin, Analytical Brand Strategist of the BAV Group joined JP Kuehlwein of The Conferenc…

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