Yvonne van Veen has over 25 years of experience in B2C and B2B marketing, both within the industry and with agencies. She started her career at Philips Domestic Appliances and Personal Care, creating product development initiatives around consumer insights and technology trends. During her consultancy time, at IRI and GfK, she was responsible for international retail strategies and consultancy in the electronics market. Prior to INEOS Styrolution, Yvonne was Global Innovation Manager at DSM Engineering Materials. At Philips Healthtech, she was Global Director with a focus on strategic research programs, embedding consumer and market intelligence into all stages of business and product creation. Yvonne joined INEOS Styrolution in 2018 as Director Market Strategy & Innovation. In that role, she is responsible for the long-term innovation pipeline for sustainable product development, new business models and creating a network of partnerships that support INEOS Styrolution to deliver on the company’s circular economy objectives.