Pascal Coppens

Pascal Coppens is a leading China expert, trend watcher, and authority on Chinese innovation, technology, and emerging business trends. Combining the perspective of a sinologist with 20 years of hands-on entrepreneurial experience in China, he is today a sought-after keynote speaker on Chinese innovation and its global impact.  He delivers close to 100 keynotes per year, many to top Fortune 500 companies all over Europe and beyond.

Pascal is the author of “China’s New Normal,” (2019) a management book that explores how China sets new standards for innovation, and “Can We Trust China?”, (2022) which offers a fresh inside-out China lens on China’s aspirations in the global context. His latest management book “China’s Next Miracle” (2026) offers actionable insights into China's unique innovation model and serves as an urgent wake-up call for companies to look beyond today's noise and prepare for what is coming next. Pascal is also a recognized voice on YouTube, podcasts and LinkedIn with over 100,000 followers.

Armed with a degree in Business Engineering from Solvay Business School he started his career with Alcatel in Shanghai, and – after a fascinating period in Silicon Valley at Wind River Systems and Polycore Software (which he co-founded) – he returned to China and founded Letsface to build the first offline digital community platform for premium brands.

Having lived and worked in Brussels, San Francisco and Shanghai, Pascal brings a unique East-West view on how to read and deal with China – a country in transition. His China perspective and examples inspire business audiences all over the world to think differently, to become more resilient, to collaborate better and innovate faster, and ultimately, to accept that the future is now very often "made in China".