Laura Hanford

Laura Hanford

Vice President and Senior Communications Consultant
Segal Benz

Laura’s innate ability to connect with people, in addition to her love of writing, ultimately led her to a career in benefits communication consulting. Whether it’s getting to know a client, recommending creative solutions to overcome HR challenges, or seeing the results of a thoughtful communications campaign, Laura loves being involved in the entire process of strategic communications.

Throughout her 20+ year career, she’s helped clients throughout the country think about communications strategically and as a means of influencing participant behavior. Laura works with public sector, multiemployer, and corporate clients to develop effective, creative campaigns, from annual enrollment to condition management and wellness. Clients span a wide and diverse range of industries and organizations, and include Philips, Krispy Kreme, FanDuel, the State of Rhode Island and SASMI.

Before joining Segal Benz, Laura worked in graphic design and communications at another major consulting firm. Prior to that, Laura was the key communications person in the Compensation and Benefits Unit of the Office of the Comptroller of the Currency, where she earned the Comptroller’s Award for Excellence.

Laura earned a B.A. from George Mason University and Universidad de Madrid. In addition, she is a member of the Society for Human Resources Management (SHRM), the International Association of Business Communicators (IABC), and the International Foundation for Employee, and is a recipient of numerous awards, including Hermes, Communicator, and APEX.