Koen De Staercke is a Managing Director at Alvarez & Marsal. He has over 30 years of experience in assisting businesses with driving growth and improving commercial performance (marketing and sales), both in Europa as globally. His current focus is on measuring and managing brand and customer experience in a way that there is a line of sight with overall business performance, both from a revenue as profitability perspective. In today’s multi-touchpoint, multi-channel, digital world  understanding that causal relationship is more important than ever.