Joia transforms product categories and drives billion-dollar brand growth through breakthrough CPG innovation. Over her 25-year career, she has led innovation teams across multiple geographies at P&G, including as Vice President of Grooming Front End Innovation, and served as Senior Vice President of Ninja Product at SharkNinja. Her category-transforming work has generated significant revenue growth for global brands. She is an inventor on 14 granted patents. With deep expertise in how AI is transforming CPG innovation, consumer insights, formulated packaged products, devices, Personal Care and Household Goods, Joia helps senior executives reimagine what's possible in their categories. She holds a chemical engineering degree from MIT.