Joelle Vail is the Chief Revenue Officer at BrightPlan, the leading employer financial wellbeing platform that integrates AI technology with human expertise to support global workforces. With over two decades of experience advising enterprise HR and Total Rewards leaders, Joelle helps organizations translate complex business challenges into strategies that drive employee engagement, retention, and performance.

Before joining BrightPlan, Joelle led large-scale client and partnership initiatives in the HR, benefits and financial services sectors, giving her a deep understanding of the intersection between wellbeing, technology, and workforce transformation. She is passionate about helping employers navigate the new era of AI, using data-driven insight and human empathy to build resilient, future-ready teams.