Jess Schneider is a lifelong fitness enthusiast turned well-being advocate. As Senior Director of People Operations at Purpose Brands—the parent company of Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness, The Bar Method, and Stronger U Nutrition—Jess champions employee growth, engagement, and well-being. She has designed and led initiatives ranging from leadership development and talent programs to wellness and coaching strategies that empower employees to thrive both personally and professionally.

With more than 15 years of experience spanning organizational development, franchise operations, and coaching, Jess is known for her ability to align people strategies with business goals while fostering a culture of purpose and connection. She believes that when people tap into their passions and strengths, they not only grow in their careers but also lead more purposeful lives.