An experienced executive with extensive C-suite and Board Director background involving both B2B and B2C business models, Ms. Misunas currently heads Essential Ideas, an advisory firm she established in 2001. Its primary focus entails technology innovation with proficiency in start-up as well as enterprise businesses, with deep knowledge of product, distribution, marketing and operational excellence solutions. In concert with identifying strategic initiatives, over the past decade she has lead projects involving eCommerce and eTailing platforms over a wide range of both private and public companies in the US and globally.
Misunas has attained Fellowship status with NACD (the National Association of Corporate Directors) and been engaged in its Compensation Chair Advisory Council and various Peer Exchanges. In addition, she has participated in Women Corporate Directors seminars as guest speaker regarding a variety of Board topics and assisted with Boardroom Resources recent posting regarding cyber issues. She reviews, analyses, edits and publishes business articles, mentors business executives and university students, as well as lectures regarding technology solutions and leadership topics covering a wide range of business sectors.
She holds and has held public and private Director roles in both traditional and eCommerce businesses - most notably TechData Corporation where she established and Chairs the CyberTech Committee and is a member of the Compensation Committee, Boingo Wireless, Canadian Tire, Travelocity and others. She continues to participate in The Research Board (alumni) initiatives and enjoys hiking, running and other outdoor activities, as well as travel in her spare time.