Vice President and African American Segment Strategy Leader
Lisa Frison is responsible for developing and leading the enterprise strategy for driving engagement among African American consumers and communities. Her personal passions align with Wells Fargo’s vision to help all customers succeed financially. As segment lead, Lisa focuses on providing African Americans with the tools, resources, and product solutions necessary to help them make informed financial decisions. She is a thought leader, delivering data, cultural insights and strategic consultation to business and product groups across the company to help advance their business objectives through segment engagement. Lisa has held positions at Xerox and The Walt Disney Company. She is based in Charlotte, NC.