GetGood Strategic Marketing
Advisory Board Member
Prior to re-opening her consulting practice at GetGood Strategic Marketing in 2017, Susan Getgood served as Senior Vice President of Strategic Planning & Insights at SheKnows Media. In this role, she led the company’s performance analytics and research practice, and developed product and marketing strategies that capitalize on consumer insights and trends.
Susan joined SheKnows following its acquisition of BlogHer in November 2014, and also served in Integrated Marketing and Influencer Marketing roles at both organizations. Prior to joining BlogHer in 2010, she was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak, as well as PR agencies, start-ups and small businesses nationwide.
Susan also has held a variety of corporate marketing and management roles, including Senior Vice President of Marketing at the Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.
Her professional marketing blog, where she writes about social media and marketing strategy, is Marketing Roadmaps (getgood.com/roadmaps). Her book, Professional Blogging For Dummies (Wiley), was published in July 2010.
Susan speaks regularly at social media and digital marketing conferences, and is the co-founder of the ethics initiative Blog With Integrity. In that capacity, she appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.