GetGood Strategic Marketing
Advisory Board Member
Since January 2019, I have been Vice President of Product Innovation at SHE Media (formerly SheKnows Media). In this role, I lead new product initiatives across our digital, influencer and social media businesses. I also lead our influencer marketing practice.
Prior to re-joining SHE Media, where I had served in a number of senior marketing roles until August 2017, I was an independent consultant helping organizations integrate digital advertising, social media and community-centered marketing into their business strategies. Clients included UNC Medicine, Silicon Valley Comic Con, Mommy Poppins Media, StartUp Connection and SheKnows Media.
I originally joined SheKnows following its acquisition of BlogHer in November 2014, and served in senior Integrated Marketing and Influencer Marketing roles at both organizations. Prior to joining BlogHer in 2010, I was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.
I also have held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.
My professional marketing blog, where I write about social media and marketing strategy, is Marketing Roadmaps (getgood.com/roadmaps). My book, Professional Blogging For Dummies (Wiley), was published in July 2010.
I speak regularly at social media and digital marketing conferences, and am a co-founder of ethics initiative Blog With Integrity. In that capacity, I appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.