The Conference Board is very fortunate to have Don Sexton as Program Director for the Council on Marketing Research II. Don is a professor of Marketing and Quantitative Methods and Director of the Jerome A. Chazen Institute of International Business at Columbia Business School. For many years, Don has been an active participant in the marketing research community with nearly one hundred publications including several articles in the Journal of Marketing, Journal of Marketing Research, Management Science, and Harvard Business Review. He participates in planning each meeting and contributes to the ongoing discussions. He is also Program Director for the Conference Board's annual Marketing Effectiveness Roundtable.