Young & Rubicam
Peter Andrew Georgescu is Chairman Emeritus of Young & Rubicam.
Under Mr. Georgescu’s leadership, Young & Rubicam successfully transformed from a private to a publicly-held company. During his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation.
In recognition for his contributions to the marketing and advertising industry, Peter was inducted into the Advertising Hall of Fame and received several Honorary Doctorate of Humanity degrees and other recognitions from a number of colleges and universities.
Peter has served on eight public company boards and continues as a Vice Chairman of New York Presbyterian Hospital and several other nor-for-profit organizations.
In 2006 Mr. Georgescu published his first book, The Source of Success, asserting that personal values and creativity, devoted to creating lasting relationships with individual customers, are the leading drivers of business success in the 21st Century.
Peter attended Princeton and earned an MBA degree from Stanford Business School. In 1963 he entered Young & Rubicam as a trainee in their research department. Thirty-seven years later he retired as Chairman and CEO of Young & Rubicam with Y&R at the pinnacle of the advertising and related communications industry.