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Rita Shor

Program Director
The Conference Board

Rita Shor

Rita Shor is currently the program director for The Conference Board’s Councils on Corporate Brand Management and Market Research and The Extending Your Brand to Employees and Innovation Leaders’ Summit Conferences. She is also a co-founder of iCanPilot, a company that brings expert processes and tools to small, medium and forward-thinking large businesses faster and more affordably. It is digital guidance for product development, technical and business people, and for inventors who want to add the business dimension to their passion. The first products are “Design Your Value Proposition” and “Reinvent Your Business Model”. Currently the “Open Innovation Matchmaking” title is in the alpha prototype stage. Rita’s current practices build on her experiences as a former teacher, entrepreneur, a 34-year product development and business growth practitioner at 3M, and her role as project manager for the BioBusiness Alliance of Minnesota’s 20-year strategic planning project, Destination 2025. She has driven new product growth for a variety of 3M businesses, including occupational health, automotive adhesive and medical-surgical applications. It was her team’s work with the infection prevention platform for medical-surgical products which was published in the Harvard Business Review, originally in 1999 and again in 2002 and 2006. The Lead User Research Methodology, originated by Dr. Eric von Hippel, was applied to her team’s innovation efforts and detailed in the article, “Creating Breakthroughs at 3M” by Eric von Hippel, Stefan Thomke and Mary Sonnack. The team’s work with the Lead User Research methodology also resulted in a Harvard Business Case that is widely used at business schools, internationally. In her last 3M position, she lead the organization that has deployed 3M’s new product development stage gate and Design for Six Sigma for marketing group that developed coaching and training globally. Her contact information is rita.shor@icanpilot.com or Rita.Shor@conference-board.org.