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Janice Y. Burnham

Co-founder and President
ROC Group

Janice Y. Burnham

Jan Burnham is a co-founder and President of the ROC Group. For
over 30 years, she has helped clients develop and implement communication strategies
to engage employees, leadership and other stakeholders.


Jan’s particular expertise is blending creative marketing and behavior
change strategies on complex communication campaigns. Her assignments have
included communicating broad-scale corporate transformation; mergers and
acquisitions; LEAN Six Sigma; health care, wellness and retirement; and
upheavals in technology, finance, human resources and manufacturing.


Jan was a pioneer in applying engagement, change management and
marketing tactics to employee benefit communications – in particular to
retirement savings and well-being efforts, where the behavior and choices of
employees and leaders alike can directly impact results.


Jan’s clients span a broad range of industries, including Abbott, Bausch
& Lomb, Boeing, CF Industries, Dover, Kraft Foods, Microsoft, Reynolds American
and U.S. Foodservice. Her work has won dozens of communication awards. She also
is a frequent speaker on effective communication strategies and has served as a
guest lecturer on change communications at the Annenberg School for
Communication at USC.


Before founding the ROC Group in 1998, Jan was a Principal with both
Towers Perrin and PricewaterhouseCoopers.  She holds a B.A. degree in English from
Carleton College.