Senior Director, Strategy and Planning
Cisco Systems, Inc.
Brenda Dennis joined Cisco Systems, Inc.
in February 1997. Currently Mrs. Dennis
is the Director of Sales Strategy and Planning where her Strategy and Marketing
Intelligence Teams are responsible for the development of innovative “Go to
Market” sales strategies for Collaboration, Data Center, Borderless Networks,
Business Video, Industry Verticals as well as US & Canada fiscal year
planning and Next Generation Sales Models. Prior to her current role, she was
Global Sales Director with responsibility for over 100 Sales and Engineering
resources within NJ, PA, and DE with focus on Global Enterprise customers and a
revenue responsibility in excess of $.5B.
She consistently led her team to over revenue performance and was
recognized for being in the top 3 operations nationwide.
During her Cisco tenure, she has held
several positions. She led the Mid
Atlantic Operation for VA, DC, MD, and PA to consistent 20%+ year over year
growth and consistently high customer satisfaction ratings. Prior to that role, she was Regional Manager
for the Global Region, leading a team of global sales and engineering
professionals responsible for providing business and technology expertise to
some of Cisco’s largest global customers, with vertical specialization in pharmaceuticals,
healthcare, insurance, manufacturing, and retail.
Before Cisco Systems, Mrs. Dennis spent
8 years at Sprint Telecom where she held several Sales Leadership positions in
MN, DC, VA, PA, and NJ. In addition, as a lead Sales Trainer/Coach, she
developed and delivered sales leadership and negotiation skills courses to the
With her passion around developing
people and creating inclusive work environments, Mrs. Dennis leads the Cisco
Atlantic Excellence - Diversity and Inclusion Initiative and is the Women’s
Action Network Executive Sponsor for WAN East.
She also does many internal and external speaking engagements on the
topic, and is very active in her local communities. She and her husband are the Founders of HSC,
a soccer program with over 500 participating children. In addition, Mrs. Dennis is the Chairman of
the Board of Big Brothers Big Sisters in New Jersey and leads Governance and
Mrs. Dennis earned an MBA from Marymount
University in Arlington, VA, a BA in International Management from Oregon State
University, and studied at the University of Technology in Sydney, Australia.
Originally from Minnesota, she has lived
in many states. She currently lives in
Hainesport, NJ with her husband, Doug, and their three young sons, Spencer,
Aidan, and Cory.