The Demand Institute
Louise Keely is President of The Demand Institute. She is a founding member of the organization and most recently served as Chief Research Officer. Louise concurrently serves as a Senior Vice President at Nielsen, one of The Demand Institute's sponsoring organizations.
Prior to joining The Demand Institute, Louise was a leader at The Cambridge Group, a Nielsen division that specializes in helping Fortune 500 companies drive growth strategies that are grounded in a deep understanding of consumer demand.
Before joining The Cambridge Group in 2005, Louise was a faculty member of the Department of Economics at the University of Wisconsin-Madison as well as a research fellow in economics at Oxford University and at the Brookings Institution. She has published articles in several peer-reviewed economics journals. Louise started her career as a management consultant with Bain & Company in Boston.
Louise is the co-author of The Shifting Nature of U.S. Housing Demand (2012), A Tale of 2000 Cities: how the sharp contrast between successful and struggling communities is reshaping America (2014), and Sold in China: transitioning to a consumer-led economy (2015). A noted expert and speaker on the topic of consumer demand. Louise's perspectives have been featured in numerous publications and broadcasts, including Bloomberg, CNNMoney, The Financial Times, NPR, Time Magazine, The Washington Post, and The Wall Street Journal.
Louise earned a PhD in economics and an MSc in econometrics from the London School of Economics, where she began graduate studies as a Marshall Scholar. Louise earned a BSc, summa cum laude, in international economics from Georgetown University’s School of Foreign Service.