Cristian Barcan is a seasoned sustainability strategist with over two decades of experience advancing sustainability innovation across agriculture, manufacturing, and food systems. In his role at Corteva Agriscience, Cristian leads global efforts to embed sustainability into business strategy, product development, and producer outcomes. His career spans leadership roles at Rabo AgriFinance, BASF, Syngenta, and the Vinyl Sustainability Council, where he launched the +Vantage Vinyl program. Cristian has developed more than 20 corporate sustainability strategies and contributed to global traceability standards through GS1. Cristian combines deep industry expertise with personal insight as a small family rancher. His work bridges corporate ambition with practical, land-based stewardship, making him a compelling voice in the future of sustainability for agriculture.