Cliff is Chair of Ipsos Public Affairs and a professor at Texas A&M’s Bush School.  Cliff is a pollster and seasoned business leader. Over the course of his career, he has built businesses both big and small in both the US and Brazil. 

A trusted analyst on elections, voter behavior, and consumer trends, Clifford regularly appears on Bloomberg, Fox, CNN, and C-SPAN, breaking down the forces driving political shifts, economic sentiment, and governance trends. His work has been featured in The Washington Post, USA Today, Axios, NPR, NYT, WSJ, Reuters, and ABC News, among others, making him a sought-after expert in the field. 

Clifford loves to teach and has so on public opinion, forecasting, and decision science at Texas A&M, the University of Sao Paulo, Columbia University, and John Hopkins University.  

Cliff is a published author.  His new book Nativist Nation: Populism, Grievance, Identity, and the Transformation of American Politics (De Gruyter Press, expected September 2025) explores the social forces that are shaping our world. He also published Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers (Cambridge University Press) which provides a blueprint for understanding public opinion and its societal impact.