Cherie’s passion for insights stems from connecting the dots and weaving them together across people, culture and brands. In her current role leading Foresight & Sustainability Insights for North America, she drives strategy and innovation in these exciting and rapidly evolving spaces.

She taps into a people-centric approach to uncover sustainability truths and tensions across the consumer journey, helping CP’s brands address relevant tensions and opportunities for action and growth. Previously, she held a variety of Global and North America Oral Care roles at CP. Cherie earned an MBA from the University of Wisconsin-Madison’s A.C. Nielsen Center for Marketing Analytics & Insights, with prior insights experience in CPG, hospitality and retail.