Arco Berkenbosch is a leading figure in innovation and sustainability within the packaging industry, currently serving as Chief Innovation Officer at Smurfit Westrock. He has been instrumental in developing and expanding initiatives like 'Design2Market,' a data-driven, collaborative approach to packaging development that accelerates the journey from concept to prototype in as little as two weeks, earning multiple WorldStar awards for innovative and sustainable solutions.

 

With a strong background in applied mathematics and numerical fluid dynamics (Ph.D. from Eindhoven University of Technology), Arco applies a scientific and data-driven mindset to complex challenges in packaging. He advocates for the power of big data in building consumer trust in sustainable business practices and believes in collaboration and experimentation as key to success in sustainable supply chains.

 

His leadership extends to shaping the industry's approach to environmental responsibility. As Vice President and later Chief Innovation Officer at Smurfit Kappa, he commissioned research revealing sustainability's transformative impact on businesses' innovation agendas and actively promotes solutions that reduce plastic use and carbon footprint, aligning with the 'Better Planet Packaging' initiative