Alba Castillo Baylin is Vice President of Stakeholder and Social Impact Management, Coca-Cola North America Operating Unit. In this role she leads Coca-Cola’s North America philanthropy strategy, stakeholder engagement, community marketing, employee volunteerism, disaster relief and other functions key to the company’s purpose to “refresh the world and make a difference.

Previously Alba held the position of Vice President of Customer Marketing for North America Foodservice customers. Before that she served as Hispanic Marketing Group Director in North America, leading the Company’s largest ever Hispanic-focused marketing program for the 2014 FIFA World Cup. This program won multiple awards for digital and social media.

Joining The Coca-Cola Company in 1999 after ten years in the hospitality industry, Alba fulfilled roles of increasing responsibility in Worldwide Public Affairs and Communications, Strategic Partnership Marketing, and Customer & Commercial Leadership. For six years she was assigned to the Company’s Latin America Group, first as Director of Revenue Growth Management and later as Group Director, Shopper Marketing.
Alba has been recognized by Ser Padres Magazine as one of the 25 Latina Executive Moms Making a Difference. In 2019, Alba was inducted into Delta Sigma Pi as the National Honorary Member of the Year. The following year, Florida International University’s Chaplin School of Hospitality Management named Alba the 2020 Distinguished Alumnus. In 2023, Alba was recognized with the Women of Influence Corporate Leader Award by Usher's New Look and the Cornerstone Award by Operation Homefront. She is a strong advocate for community service and serves on the boards of the Georgia State University Foundation, the Woodruff Arts Center’s Alliance Theatre, Junior Achievement of Georgia, Leadership Atlanta, and UnidosUS Corporate Board of Advisors.

Born in Bucaramanga, Colombia, Alba holds a Bachelor of Science degree from Florida International University and a Master of Business Administration degree from the Robinson College of Business at Georgia State University. Alba is married to Marc Baylin and is a proud mom to her 13-year-old daughter Sofia.