MARKETING MANAGER

Position Summary:

The Marketing Manager serves as a member of the integrated marketing team in the development and execution of marketing campaigns, messaging, and integrated marketing programs that drive engagement and program utilization. The integrated marketing team works across all marketing vehicles focused primarily on core business units generating $30mm+ gross revenue per year, and delivers on specific priority projects agreed upon by the senior management team. The Marketing Manager should expect to collaborate across all departments, functions, and regions supporting a wide variety of project owners.

Reporting Relationships

Reports to the Director, Integrated Marketing and Operations

Principal Direct Activities

  1. Create, develop and execute well planned content marketing campaigns that:
    • connect members and prospective members to The Conference Board brand, products, services, and people, in relevant, meaningful, interactive, persuasive, and interesting ways;
    • rely heavily on a metrics-based approach that informs improvements to individual campaigns and the overall content marketing strategy;   
    • include results-focused, clearly defined value propositions and calls-to-action; and
    • fully optimize the dissemination and integration of content across multiple digital and traditional delivery channels, including the automated email platform (Marketo)
  2. Identify and create smart ways to position product promotions in social channels that drive response through compelling information rather than a “salesy” approach
  3. Monitor, analyze, and share market trends (Google Analytics, Marketo, social media);
  4. Serve as project manager for key projects. This includes managing the production and delivery of updates to existing marketing materials and creative development of new material, ensuring all deliverables are completed on time and to a high standard (sell sheets, email copy, PowerPoint slides, web content, social media content, etc);
  5. Establish strong working relationships with, and provide marketing support to, key personnel throughout the organization;
  6. Communicate project statuses and issues on a regular basis to all stakeholders;
  7. Stay informed of new marketing processes, technology, metrics, intelligence, and best practices to operate as a high performer on the integrated marketing team;
  8. Provide administrative support to the integrated marketing team on new and ongoing projects; and
  9. Perform other duties as required/assigned.

Desired Qualifications:

  • A Bachelor’s degree, preferably in marketing or communications; MBA desirable
  • Minimum four to five years of experience in related work, ideally including social media and content marketing, preferably in a large organization with a diverse, high-performance culture
  • Understanding of both content marketing strategy and the use of analytics to measure performance
  • Proven capability to generate and /or edit customer facing marketing content; superior writing skills and attention to detail
  • Excellent interpersonal, intercultural, collaboration, negotiation, and presentation skills
  • Demonstrated project management, time management, and multi-tasking skills, with the ability to handle multiple projects at one time, add clear value to projects at every stage, and manage projects from creation to completion with minimum supervision
  • Proven ability to produce top-quality professional materials on time and on budget
  • Full proficiency in Microsoft Office including PowerPoint and Excel, and online platforms including web, social media, HTML; experience with SharePoint, Google Analytics and Marketo preferred
  • An innovative mindset, self-directed with initiative and enthusiasm; a highly creative perspective with a willingness to roll up sleeves (without asking), perform basic tasks and work through bureaucratic hurdles if necessary
  • Sound judgment and independent thinker

Contact

Kaylie Stansfield:
kaylie.stansfield@conference-board.org
Director, Integrated Marketing and Operations