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Responsible for developing prospects and selling sponsorship for assigned Conference Board’s conferences.

Reporting Relationship

Reports to Manager of Sponsorship Sales

Principal Direct Activities


  1. Responsible for annual growth of sponsorship revenue.  Current budget is $3.7 M Conferences
  2. Generating new business and increasing revenue from new and existing conference clients.
  3. Accurately forecasting and reporting activities and results to Manager.
  4. Develops new business by analyzing account potential; initiating, developing, coordinating groups and closing sales.
  5. With Program Directors, Senior Vice President, Engagement, Executive Directors of Engagement, ascertains sponsorship needs and assists in strategy for seeking sponsorship.
  6. Gathers and tracks intelligence on competitive offerings to maintain competitive advantage.
  7. Seeks out opportunities for expansion and growth through prospecting and research.


  1. Develops and assists in the creation of Sponsorship Proposals for meetings, research and combined packages.
  2. Assists Program Directors and others throughout The Conference Board in sponsor sales. Involved in establishing sales calls and negotiations as necessary.
  3. Coordinates with Directors of Associate Service, other departments and regions of world for cross selling opportunities


  1. Attends Conference Board events to engage sponsors, and solicit new sponsors.
  2. Maintains reports on personal sales, sponsor commitments, activities and contacts.
  3. Performs additional duties as delegated by Sponsorship Sales Manager

Desired Qualification and Requirements

  • Bachelor’s degree required
  • Minimum 3 years of business-to-business sales experience
  • Strong knowledge of business issues
  • Proven track record of exceeding sales quotas
  • Ability to work with and pitch to senior level executives.
  • Excellent verbal and written communication and interpersonal skills
  • Conference experience / knowledge is a plus.
  • Ability to work independently and be self-driven within a team structure.


Doreen Massaroni