Worldwide - The Conference Board

Polish Council of Marketing Executives

The Polish council of Marketing Executives provides a forum where senior executives from, large major retailing, manufacturing, and service companies operating in the Polish market can exchange ideas and experiences on topical marketing issues. Periodic meetings with peer European Councils facilitate in-depth understanding of contemporary marketing strategies being applied in other countries and regions.

The council director is Karolina Ludzinska, Marketing Director for Legis Ltd., a luxury goods company representing Montblanc, Alfred Dunhill and Cartier in Poland.

Discussion Topics Include:

Managing the corporate brand
Branding for expansion and growth
Business-to-business marketing
Customer focus: marketing tools and techniques for best effects
Defining marketing culture in the organization
Building customer loyalty
Global strategy - implications for local marketing activities
Marketing innovation and redefining the business
E-commerce and e-business - marketing tools for New Economy