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How does a firm generate the reliable, customized economic forecasts it needs to successfully navigate through the current crisis and best position itself going forward? Many Boards are scrambling to address this question in response to the suddenness, scope and depth of the current downturn. Dismayed by the inaccuracy of previous forecasts, Boards have charged their senior managers in strategic planning, finance and/or marketing to provide more comprehensive and relevant quarterly—even monthly—economic outlooks. Yet these managers, rarely trained in economics, struggle to understand which data sources they should use, which business indicators are truly "leading," how to interpret the relevance of their findings to their particular business, and how to present this information in a straightforward, jargon-free manner to demanding and skeptical Boards. The Conference Board Research Working Group on Business Forecasting in Uncharted Territory II is designed to help these managers better identify economic trends and analyze the data most relevant to their own firms. Based on their company’s specific needs, executives will work with top economists to identify and interpret a set of key business and economic indicators that can be factored into their strategic decision-making in a timely fashion. Potential discussion points include:
Who Should Join Strategic planning, finance and marketing executives. Program Information This research working group will meet in person for three one-day sessions, with web conferences if needed, over the course of four to five months beginning in the spring of 2010. In between these meetings, members will work with our experts to identify the best forecasting methodologies for their companies. Download Full Description (pdf) For more information please contact: |
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Conferences