Marketing & Communications Webcasts
How to Build Trust—Before Your Next PR Crisis
09 January, 2014 11:00 AM EST [11:00] | Special Webcast
Dick Martin discusses what PR officers and CEOs must do to meet the challenges of an environment where communication strategies are shifting and corporate reputation are always under threat.
Social Services in a Multi-Channel World
28 November, 2013 | Special Webcast
How has the rise of the mobile customer and the “always on, always social” behavior associated with this new consumer changed the way companies think about the customer experience?
Understanding and Managing Unconscious Bias
27 November, 2013 | Special Webcast
Many leading companies now recognize unconscious bias as a factor that can derail efforts to attract, retain, and promote diverse talent.
Social Media & Recruiting: Legal Considerations and Risks
19 November, 2013 | Special Webcast
Talent professionals and hiring managers can get the latest information on avoiding legal pitfalls when using social media to enhance talent acquisition. We will cover policies, practical situations, and a focus on recruiting people under 30.
A CEO's View on CSR, Risk & Reputation Management
19 November, 2013 | Special Webcast
Hans W. Decker, retired CEO and vice chairman of Siemens USA, explores a CEO's view of the meaning and importance of corporate social responsibility and risk and reputation management.
Transforming Your Brand Through Your People
07 November, 2013 | Conference KeyNotes | 1:41
Transforming a brand, changing strategic direction, or changing culture and behaviors is tough for any organization. Hear how Swarovski decided to do all of these things when it decided to aggressively enhance their customer experience.
Book Discussion: Leading from the Edge
07 November, 2013 | Special Webcast | 3:52
Need to position your company for innovation and growth? Join Annmarie Neal for a discussion of how seven top executives tied their strengths to global success.
Rethinking Your Internal Global Portal Strategy
28 October, 2013 | Conference KeyNotes | 2:32
Merck & Co.'s Executive Director of Global Communications will discuss how rethinking your internal online strategy can move you further faster to an engaged employee base.
Transforming Our Aspirations: From ‘Less Bad’ to 'Net Good'
25 October, 2013 | Conference KeyNotes | 2:05
Join us for a reprisal of one of the best rated presentatons from The Conference Board Summit on Sustainability. This webcast will discuss why reducing environmental footprint is no longer sufficient to meet the scale of change required.
Customer-Management and Business-Development : A Fresh Approach
23 October, 2013 | Special Webcast | 2:39
Since 2008, there has been a wholesale revolution in how services and goods are purchased. In every marketplace, buyers are more hesitant: as consumers, as purchasers, even as potential employers.
Branding Inside-Out: Revolutionizing the Service Experience
10 October, 2013 | Conference KeyNotes | 2:20
Find relevant lessons from this “inside-out” branding approach where employees at Inova, a $2.4B Healthcare System in Northern Virginia, are passionately engaged via focus on culture, communications infrastructure and HR processes.
Be the Person You Want Others to See
07 October, 2013 | Conference KeyNotes | 2:16
This session will help you enhance your executive presence and transform the way you motivate, influence and inspire your listeners.
Innovation: An Act of Leadership
26 September, 2013 | Special Webcast | 8:02
Increasing innovation is vital for the success of organisations all around the world. Creating a culture of innovation; where ideas flourish and become sources of sustainable business advantage is a deliberate act of leadership at all levels.
Visual Content Marketing For Social Media Success
18 September, 2013 | Special Webcast | 8:05
Over the last number of years, we have seen the increased relevance and importance of social media as part of an integrated digital communications plan.
Extending Your Brand to Employees
02 October, 2012 | Special Webcast | 1:37
Dorel Recreational Leisure developed a new vision and business strategy to proactively meet the needs of the changing marketplace. This case study outlines the process they followed to engage their employees in an inspiring and actionable way.
The Core Elements of a Successful Change Communications Plan
11 September, 2012 | Conference KeyNotes | 4:18
Communicating change takes more than sending a memo—it takes the ongoing engagement of all stakeholders. We’ll look at winning strategies to accomplish this and examples for communicating with all the people you need to engage.
Integrating Social Media into Your Talent Strategy
26 July, 2012 | Conference KeyNotes | 1:09
The ability to attract, recruit, and retain the “right” talent in today’s turbulent environment requires new thinking, and integrating social media and social networks can be critical.
Using Social Media to Drive Operational Excellence
21 May, 2012 | Special Webcast | 02:44
Social media is enabling transformation in some important parts of the value chain, especially marketing and communications. It’s time to learn and apply these game-changing technologies to the core of business: operations.
The Social Media Evolution
17 May, 2012 | Special Webcast | 04:05
Many nonprofit organizations have dipped their toes into the set-me-free world of social media, but too many still have trepidations about taking full advantage of the toolset.
The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers
10 May, 2012 | Special Webcast | 01:57
In this webcast, hear from Bill Becker of Deere & Co. on how the traditional split between brand and corporate marketing has become irrelevant. Explore how the increasing merge of brand and reputation is disrupting the marketing function as never before.
Managing Stakeholders In The Age Of New Media
10 May, 2012 | Special Webcast
An interactive presentation with Mark Hunter from INSEAD, who's research has identified a powerful sector of media that is controlled by stakeholders with the purpose of influencing other stakeholders and organizations (like governments or firms).
Unleashing the Power of Social Media Within Your Organization
28 March, 2012 | Conference KeyNotes
APCO Worldwide and Gagen MacDonald have teamed up to commission a groundbreaking research study to survey employees on the use of social media in the workplace and its impact on employee engagement and internal communications.
The Intangible Drivers of Future Performance and Value
08 March, 2012 | Special Webcast
The infrastructure driving shareholder and stakeholder value in today’s business is made up of intangible (rather than tangible) assets. Learn what’s behind this shift and how to measure, manage and monetize the intangibles behind your company’s success.
Connecting Employees and Customers Through Hugs
07 March, 2012 | Conference KeyNotes
Cited as a top 10 Retail Visionary of All Time, practitioner, leader and best-selling author, Jack Mitchell will share how his stores have built world famous customer and employee loyalty through the concept he has dubbed as ‘Hugs’. This is a practical—and inspiring—tool that you can immediately implement throughout your organization.
The Next Generation of Engagement
06 February, 2012 | Special Webcast
This is an opportunity to hear about a unique community of practice in the engagement space; one designed to provide not only peer support and cutting-edge research but also the ability to determine the business impact of engagement activities.
Winning Investors Over
18 January, 2012 | Special Webcast | 02:00
In this webcast Professor Baruch Lev will critically examine managers’ beliefs and chart a coherent, practicable set of policies and actions to regain and maintain investors' support.
Corporate Ambassadors – Redefining the Way we Engage Customers
30 November, 2011 | Special Webcast
For the past decade, marketers have been adjusting to a new era of deep customer engagement. To engage customers whenever and wherever they interact with an organization must be the task of the entire enterprise, not just the Marketing department.
Technology and Collaboration to Develop and Engage Employees in a Global Workplace
01 November, 2011 | Conference KeyNotes
This Conference KeyNotes Webcast will provide highlights of The 2011 Diversity & Inclusion Conference (June, 2011). Video footage of the conference will set context for live questions and answers with the presenters.
Total Reward to Improve Employee Engagement
27 October, 2011 | Special Webcast
Recent research by The Conference Board has confirmed that there is a clear link between employee engagement and business performance. But worryingly there is evidence that globally employee engagement dropped significantly last year.
Engagement is the New Change Management
04 October, 2011 | Conference KeyNotes
This Conference KeyNotes Webcast will reprise a session from the 2011 Change Management Seminar. The discussion will examine four principles that can support high engagement change processes: • Widening the circle of involvement • Connecting people and ideas • Creating communities for action • Promoting fairness
Research Partners on Raising Employee Engagement: What Works Now?
13 September, 2011 | Special Webcast
The Conference Board will convene a Research Working Group on effective approaches to building employee engagement. This research process will outline the specific organizational, executive and managerial actions that can be taken.
Extending Your Brand to Employees
07 September, 2011 | Conference KeyNotes
This Conference KeyNotes Webcast from the Extending Your Brand to Employees Conference will feature Dr. James Merlino, Chief Experience Officer, The Cleveland Clinic. Dr. Merlino shares highlights of how The Clinic has engaged employees to increase patient satisfaction.
Intangible Assets, Business Strategy and Stock Prices
23 June, 2011 | Special Webcast
Intangible assets account for about half of the market value of publicly listed firms and are key to the competitiveness of many firms in the knowledge economy. This webcast discusses how a firm can keep effective records of intangible assets, and how that may affect the decision making of executives, the firm’s stock prices and investor confidence in the short- and long-term.
Employee Engagement in Health Care
01 June, 2011 | Conference KeyNotes
This Conference KeyNotes Webcast series will include video clips and live discussion of sessions delivered at The 2011 Employee Health Care Conference.
Customer Experience: Insights from Southwest Airlines and The Mitchell Family of Companies
19 May, 2011 | Conference KeyNotes
This Conference KeyNotes Webcast will include video clips from The Conference Board 2011 Customer Experience Leadership Conference. Highlights from selected sessions will be featured, including: • “Providing the Best Customer Experience”
Corporate Image & Branding: New Ways to Engage Stakeholders
07 April, 2011 | Conference KeyNotes
This Conference KeyNotes Webcast will include video clips and live discussion of a session delivered at The 2011 Corporate Image and Branding Conference. IBM and Brand Logic discuss new ways to engage stakeholders in the brand.
Corporate Community Involvement
03 December, 2010 | Conference KeyNotes
This Conference KeyNotes Webcast contains video clips of Campbell Soup CEO, Doug Conant, discussing Corporate Social Responsibility and Monsanto Fund President, Deborah Patterson discussing “Building a Strong Reputation.”
Revitalizing Your Customer Loyalty Program
10 November, 2010 | Special Webcast
As companies emerge from the recession and assess the value of satisfaction/loyalty programs, they are looking for ways to reduce costs and increase value. Learn how companies are reassessing and rethinking their strategies in this new environment.
Sustainability Reporting in Asia: Trends, Branding and Competition
03 November, 2010 | Special Webcast
This webcast will discuss why GRI is gaining ground, especially among mainstream financial institutions, how GRI helps companies manage and measure their sustainability strategies, the opportunities and risks of greater transparency and growing stakeholder demands, and the future of integrated reporting and how this will impact corporate management and investor behavior.
Corporate Communications and Web 2.0
30 June, 2010 | Conference KeyNotes
Companies that want to increase productivity as well as manage their brands need to become part of the “social web.”
Innovation Begins with Creative Employees
22 June, 2010 | Special Webcast
This webcast will focus on how companies are getting involved in arts education as a way to support development of necessary skills for the 21st Century workforce.
Social Media Meet-up
08 June, 2010 | Conference KeyNotes
This Conference KeyNotes Webcast will provide highlights of The 2010 Social Media Meet-up (April, 2010). Video footage of two headline presentations will set context for live questions and answers with the presenters.
The Global Reporting Initiative (GRI) and the Future of Integrated Reporting
07 June, 2010 | Special Webcast
This webcast will discuss why GRI is gaining ground, especially among mainstream financial institutions and how GRI helps companies manage and measure their sustainability strategies.
03 March, 2010 | Conference KeyNotes
This Conference KeyNotes webcast will provide highlights of The 2009 Social Media Conference (October, 2009). Video footage of two headline presentations will set context for live questions and answers with the presenters.
Extending Your Brand to Employees
24 February, 2010 | Conference KeyNotes
This Conference KeyNotes Webcast will provide highlights of The 2009 Extending Your Brand to Employees Conference (November, 2009).
Social Media’s Silver Lining
06 October, 2009 | Special Webcast
This webcast will discuss the approaches, tactics, and business cases for mining the silver lining of social media, thereby creating productivity-enhancing practices that can advance their own businesses.
Rising Revenues: Diversity in Marketing and Customer Relationship Management
28 April, 2009 | Special Webcast
This webcast will explore how Diversity & Inclusion can propel companies' marketing and CRM, thus increasing their sales and customer intimacy.
Managing Employee Engagement through a Generational Lens: What Has Changed?
03 March, 2009 | Special Webcast
This webcast will use the lens of generational differences, and the common ground that brings the generations together, to help leaders create engaging, positive work environments that foster innovation in this economic downturn.