19 September, 2013 01:00 PM EST [13:00] | (1 hr) | Time Zone Converter

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Brand investment has been going through many changes as a result of the recent economic crisis and, more importantly, the rise of the Internet since the 1990s. In this webcast, we explore new trends in the United States, such as the shift from purchased marketing to in-house content marketing and the expansion of marketing consulting and the shrinking of purchased advertising services. Moreover, we discuss the relationship between brand and economic development across countries. Finally, we review the business strategies to align brands with innovation.

Speakers

Carol Corrado

Carol Corrado
Senior Advisor and Research Director, Economics Program
The Conference Board

Carol Corrado is senior advisor and research director in economics at The Conference Board, where her primary focus is measuring intangible capital and analyzing innovation and economic growth. Corrado coauthored key papers on the macroeconomic an... Full Bio

James Gregory

James Gregory
Founder and CEO
CoreBrand

James R. Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm based in New York, New York, with offices in Los Angeles, California. With 35 years of experience in advertising and branding, Jim is a leading exper... Full Bio

Xiaohui (Janet) Hao, Ph.D.

Xiaohui (Janet) Hao, Ph.D. (Moderator)
Senior Economist
The Conference Board

Janet Hao is a senior economist with the economics program of The Conference Board. She specializes in research on innovation, intangible assets and economic growth. In particular, she measures investment in innovations by commercial banks, invest... Full Bio

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Guest Speakers

Carol Corrado, Senior Advisor and Research Director, Economics Program, The Conference Board (Full Bio)

James Gregory, Founder and CEO, CoreBrand (Full Bio)

Xiaohui (Janet) Hao, Ph.D., Senior Economist, The Conference Board (Full Bio)

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