Can the Global Consumer Continue to Drive Sustainable Economic Growth?
Developed economies have long depended on robust consumer spending to drive growth. With wary consumers in the US and Europe paying down debt and building their savings in a high unemployment and slow growth environment, will the spending torch be passed to the growing middle classes of emerging markets? Many global companies are placing their bets on these economies, but what is the longer term outlook? Are the current high levels of growth in consumer spending sustainable, and will global companies be able to participate in that growth at the levels they need and expect?
This three-part KnowlEdge Series will look at the consumer in a range of emerging markets where global companies are focusing their expectations for growth. Hosted by Lynn Franco, Director of The Conference Board’s Consumer Research Center, these programs will feature up-to-date economic forecasts for emerging economies, with high level research on consumer behavior and trends from TNS.
Audience: Executives in planning, marketing, product development, economics and international operations.
PART 1: The BRIC Countries, with a Special Focus on China… view details
02 November, 2010 11:00 AM EST [11:00] | (1 hr)
The Webcast will focus on:
- Similarities, Anomalies & Diversity of BRIC Markets
- Keys to Success in China
- Harnessing Diversity
- Succeeding beyond Tier 1 & Tier 2 Cities
- Embracing the Chinese Prosumer
James Fergusson is based in Singapore. He sits on TNS’ APMEA Board and is responsible for ensuring TNS provides a high level of research solutions to clients investing in the world’s rapid growth markets. He leads a team of Emerging Ma... Full Bio
PART 2: Digital Life in Rapid Growth & Emerging Markets… view details
04 November, 2010 11:00 AM EST [11:00] | (1 hr)
This session will discuss the results of a 46 country TNS’ Digital Life Study – covering 88% of the world’s digital population and more than twice as many markets of any other study of its kind.
The Webcast will focus on:
- What does the digital landscape look like for Rapid Growth & Emerging Markets?
- How can companies maximize opportunities with the emerging digital consumer?
- How can companies tailor the message to the medium and the market?
Matthew started his TNS career with Infratest Burke/NFO in 1992 after graduating from Corpus Christi College, Oxford in Philosophy, Politics and Economics.
He has worked in a number of different client service and management roles based in... Full Bio
Director, Economic Indicators and Surveys
Lynn Franco is director of economic indicators and surveys at The Conference Board. Franco is responsible for overseeing the production and release of all global indicators for The Conference Board, including the Consumer Confidence In... Full Bio