Webcasts - The US Hispanic Market: The Awakening Giant?

The US Hispanic Market: The Awakening Giant?

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Fees

Complimentary to member organizations at guideline of The Conference Board. Click here

$250.00 for non-guideline Conference Board member organizations

$350.00 for non-member organizations

Some discounts apply

Date: April 3, 2007
Time: 2:00 PM - 3:00 PM ET Time Zone Converter

As the largest and fastest growing ethnic group in the United States, the Hispanic population in this country is nearly the same in number and purchasing power as the entire population of Spain. Over the next few years, the Hispanics market will become of greater importance to businesses worldwide as this group's purchasing power reaches $1 trillion by 2008. This changing demographic landscape of the United States will force marketers and business leaders to discover new and innovative ways to tap into this growing market.

Join us for a 60 minute webcast on the impact of the growing Hispanic population and the unique challenges facing the business community.

Issues to be addressed include:

How can businesses successfully market to the Hispanic consumer?
Is the process of cultural integration\assimilation changing?
What are the three top drivers of the growth of the Hispanic market?

Panelist:

Carlos Baradello, Ph.D., Professor of Entrepreneurship, Director, International Business Accelerator, Graduate School of Business and Management, University of San Francisco

Moderator:

Lynn Franco, Director, Consumer Research Center, The Conference Board

Who Should Attend:

Vice presidents and directors in marketing responsible for tapping into the Latino Market
Vice presidents and directors in product development responsible for emerging markets
Vice presidents and directors in advertising responsible for communication campaigns targeting Latino consumers.

This webcast has been designed for a general-interest audience and does not require expertise in multicultural marketing or communications.

Please submit any questions to:
research.webcasts@conference-board.org.

You or members of your organization can attend from anywhere in the world. All you need is a PC with standard Internet connection and a telephone. Note: registration is for 1 PC link only and is not transferable to other individuals.

Discounts

The fee for non-profit is $175 and The Conference Board council and working group members pay only $200. Group rates are available. Please contact customer service at 212-339-0345 for more information on special rates.

Notes

Instructions for accessing the Webcast will be emailed to you two business days prior to the event.
Your registration is for 1 computer and 1 individual only.
Check your browser to make sure you can participate.
http://admin.adobe.acrobat.com/common/help/en/support/meeting_test.htm