Transforming Your Brand Through Your People
from the 2013 Extending Your Brand to Employees Conference
07 November, 2013 | (01 hr)
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Transforming a brand, changing strategic direction, or changing culture and behaviors is tough for any organization. Ensuring that the entire company is equipped to bring that brand to life is even tougher. Swarovski, the premium retailer, decided to do all of these things when it decided to aggressively enhance the consumer experience. This session explores how the retailer embarked on the journey using a combination of creative and visual solutions designed to amplify the brand and engage its people.
Audience: Marketing, brand, communications and human resource professionals who are responsible for ensuring that employees receive the right messages and tools for your organization to prosper.
Gary Magenta is committed to the development of leaders and managers. He does this based on a strong perspective that if leaders and managers want to change their businesses, they must start by changing how they engage their people. Gary is a Seni... Full Bio
Ms.Scaffidi is Human Resources Professional with more than 20 years’ experience in the Retail industry. During her HR Career, she has specialized in Organizational / Leadership Development, and Employee Engagement. In her current role as Dir... Full Bio
Scott is the Regional/Market Vice President of Human Resources with a large multi-hospital Health System. He has held VP and Divisional/Regional roles in Human Resources & Organizational Development with several large Fortune 50... Full Bio