Rethinking Your Internal Global Portal Strategy
from the 2013 Extending Your Brand to Employees Conference
28 October, 2013 | (01 hr)
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To drive real engagement and emotional connections to your organization you need to create meaningful and relevant information experiences systematically and consistently. The days of simply having an internal portal or intranet as a means to deliver information online are far behind us. Successful communicators create strong links between an organization’s mission and purpose and an employee’s active role in it.
Audience: Marketing, brand, communications and human resource professionals who are responsible for ensuring that employees receive the right messages and tools for your organization to prosper.
Scott M. Wright
Mr. Wright heads the corporate internal communications function for Merck &Co., Inc. a global healthcare leader based in Whitehouse Station, NJ and operation in 140 countries. He oversees a global team and has responsibility for developing and... Full Bio
Ms. Shor is currently the program director for The Conference Board’s Councils on Corporate Brand Management and Product and Service Development and co-director of the Innovation Master Class. Ms. Shor’s current practices build on her ... Full Bio