from the 2013 Extending Your Brand to Employees Conference


10 October, 2013 | (01 hr)

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To sustain their competitive advantage, Inova, a $2.4 B Healthcare System in Northern Virginia, transformed the overall patient experience by integrating hospitality into their hospitals. They hired a 27 year Ritz-Carlton Executive with expertise in both operations and brand management to revolutionize the service experience for patients. Learn from this deliberate journey in progress! Find relevant lessons from this "inside-out" approach where employees are passionately engaged via focus on culture, communications infrastructure and HR processes.

Audience: Marketing, brand, communications and human resource professionals who are responsible for ensuring that employees receive the right messages and tools for your organization to prosper.

Speakers

Paul Westbrook

Paul Westbrook
Vice President, Patient Experience
Inova

Paul Westbrook joined Inova Health System in 2012 as Vice President of Patient Experience. Paul is responsible for the creation, implementation, and deployment of processes and systems to deliver uncompromising patient experiences ... Full Bio

Rita Shor

Rita Shor (Moderator)
Program Director
The Conference Board

Ms. Shor is currently the program director for The Conference Board’s Councils on Corporate Brand Management and Product and Service Development and co-director of the Innovation Master Class. Ms. Shor’s current practices build on her ... Full Bio

Pricing

Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $500.00

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  1. Branding Inside-Out: Revolutionizing the Service Experience Cover

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