Brand Perception: Reshaping the Way our Customers See Us
from the 2013 Corporate Image & Branding Conference
03 June, 2013 | (01 hr)
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For more than 160 years, Corning Incorporated, the world leader in specialty glass and ceramics, has leveraged its materials science and process engineering expertise to collaborate closely with across numerous industries—turning what were once only possibilities into breakthrough realities. During this session, you will learn how Corning has carefully managed brand perceptions for long term results.
Audience: If you’re involved in marketing, branding, or image management, this webcast should be of interest to you.
Lisa A. Burns has responsibility for corporate marketing and global brand management at Corning Incorporated. In this role, she oversees Corning’s brand strategy, implements both internal and external branding programs, and works with ... Full Bio
Rita Shor is currently the program director for The Conference Board’s Councils on Corporate Brand Management and Market Research and The Extending Your Brand to Employees and Innovation Leaders’ Summit Conferences. She is also a co-fo... Full Bio