from the 2013 Corporate Image & Branding Conference

29 May, 2013 | (01 hr)

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Your organization must foster a culture of inter-departmental teamwork to live the brand promise. Only when employees willingly seek opportunities to collaborate can your organization develop the agility to overcome business challenges. During this session, you will discover how to:

• Create brand ambassadors

• Live the brand promise

• Activate the core beliefs and values of the organization

Audience: If you’re involved in marketing, branding, or image management, this webcast should be of interest to you.


Sara Tatchio

Sara Tatchio
Manager, Global Integrated Communications
Ford Motor Company

Sara Tatchio is Manger of Global Integrated Communications for Ford Motor Company, a position she has held since December 2007. Sara reports to Ray Day, vice president, Communications. But what, you may ask, does Integrated Communications really m... Full Bio

Meg Gottemoeller

Meg Gottemoeller (Moderator)
Senior Fellow, Human Capital
The Conference Board

Meg Gottemoeller is responsible for the growing suite of academies — intensive development experiences for executives moving into senior leadership roles in organizations — at The Conference Board. Current offerings in the program incl... Full Bio


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Non-Members: $500.00

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  1. Internal Branding: A Winning Relationship with Your Employees Cover

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