The Naked Company: Engaging Employees in a Transparent World
from the 2012 Senior Corporate Communications Conference
12 April, 2013 | (01 hr)
The rapid rise of social media has empowered employees and customers alike, giving them a platform of unprecedented reach and resonance. While some companies are proactively engaging customers through new media, fewer are focusing on the audience that ultimately makes or breaks their own success: employees. Our speakers will discuss:
- The impact of technology on the evolution of the corporate experience – yesterday, today and tomorrow
- The power that employees have today to shape a company’s reputation in an instant
- Why companies must proactively and authentically engage their employees
- Five steps you can take today to move your communication program into this new world.
Audience: If you’re involved with internal or external communication, corporate affairs, and organizational effectiveness, please plan to attend this webcast.
Brad Whitworth is a senior communication manager at Cisco in San Jose, California. His team focuses on external and internal communications for the company’s emerging solutions ecosystems group. Before joining Cisco in 2007, Brad worked for ... Full Bio
Barbara Fagan-Smith, CEO of ROI Communication, helps companies bring their best to the world through the power of communication. Building on more than two decades of experience in corporate communication and journalism, she leads ROI's work with F... Full Bio
Mr. Hornick has been producing corporate communication, corporate image, and branding conferences and workshops for the Conference Board in United States, Canada, Europe, and Asia since 1989. Concurrently, he is the founder and president of Busine... Full Bio