from the 2012 Senior Corporate Communication Management Conference


07 March, 2013 | (01 hr)

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How your communication strategies are perceived, and how they perform, depend on the right planning, execution and measurement. But this can’t be done in a vacuum. Periodic assessment of audiences, both internal and external, is necessary to ensure that programs are on target. An audit can be particularly valuable during times of change. A solid communication audit tells you where you are with your organizational communications, so that you can get a handle on where you need to go. During this session, Bill White of Sprint reveals how to:

 • Design a communication audit

 • Become more proactive with feedback

 • Monitor and measure your cross-functional communication strategies

 • Get management to act on the results

Audience: If you’re involved with internal or external communication, corporate affairs, and organizational effectiveness, this webcast should be relevant.

Speakers

Bill White

Bill White
Senior Vice President, Corporate Communications & Corporate Social Responsibility
Sprint

Bill White is senior vice president of corporate communications and corporate responsibility for Sprint Nextel. In this role, he oversees all corporate communications and corporate responsibility initiatives, including executive and internal commu... Full Bio

Lee Hornick

Lee Hornick (Moderator)
Conference Program Director
The Conference Board

Mr. Hornick has been producing corporate communication, corporate image, and branding conferences and workshops for the Conference Board in United States, Canada, Europe, and Asia since 1989. Concurrently, he is the founder and president of Busine... Full Bio

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Non-Members: $500.00

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  1. Communication Measurement: Results-Driven Strategies Cover

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