25 September, 2012 | (01 hr)

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Mayo Clinic, the most powerful healthcare brand in the United States, has developed a corporate culture that encourages its employees at all levels to deliver the brand promise. In this session, learn how to challenge the assumption that advertising builds brands, reinforce the role of internal branding and recognize how storytelling reinforces the brand promise for employees.

Audience: Executives responsible for employer branding, internal branding, human resources, talent management, marketing, communications

Speakers

Amy Davis

Amy Davis
Division Chair, Brand Management and Business Marketing
Mayo Clinic

Ms. Davis has worked at Mayo Clinic for more than 15 years and currently serves as division chair of Brand Management and Business Marketing.   She provides administrative oversight for Mayo Clinic’s brand management activities as well ... Full Bio

Rita Shor

Rita Shor (Moderator)
Program Director
The Conference Board

Ms. Shor is currently the program director for The Conference Board’s Councils on Corporate Brand Management and Product and Service Development and The Extending Your Brand to Employees Conference and co-director of the Innovation Master Cl... Full Bio

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Non-Members: $500.00

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  1. Mayo Clinic and the Power of Internal Branding and Storytelling Cover

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