Think Global, Act Local: Strategies for Success (Part 1)
KnowlEdge Series

Think Global, Act Local: Strategies for Success

PART ONE: Managing Global/Local Dilemmas in B2C Enterprises… view details

30 May, 2012 | (01 hr)

Leaders in every sector, every function, every size of organisation are increasingly trying to “fix” what they see as problems of consistency between local teams and those at Headquarters.  For example:

  • Your strategy implemented in regions and countries differently than at Headquarters
  • Your products and services being changed for local markets
  • Your HR policies being implemented abroad not quite as you’d planned

Often, organizations respond by creating processes to ensure consistency to subsequently makes the “problem” disappear.  However, the “problem” does not go away which is characteristic of dilemmas, recurring themes that don’t seem to respond to the clear-cut fixes.

This interactive webcast is infused with small group activities to provide frequent opportunities for you to share personal experiences, ask questions and try out ideas and new behaviours in a safe and confidential setting.  The process is engaging, fun, experiential and effective. You will examine real-life examples of business situations to clarify the concepts presented.

In Part 1, participants will explore:

  • Ways to define a dilemma and distinguish it from a “problem”
  • Explore the upsides and downsides of the global/local dilemma
  • Consider strategies that integrate global and local since organizations with international operations must do both well and simultaneously
  • Insights from Patagonia

Speakers

Allyson Stewart-Allen

Allyson Stewart-Allen
Director
International Marketing Partners Ltd

Allyson Stewart-Allen is an internationally-recognised marketing advisor who helps leading brands to successfully trade globally.

An accomplished speaker, broadcaster and author, Allyson founded International Marketing Partners to help cli... Full Bio

Lee Turlington

Lee Turlington
Vice President of Global Product
Patagonia

Lee Turlington is Vice President of Global Product at Patagonia. He provides strategic leadership for product design, advanced innovation, global merchandising, and materials development with a fully integrated approach. With over twenty-fiv... Full Bio

PART TWO: Managing Global/Local Dilemmas in B2B Enterprises… view details

21 June, 2012 | (01 hr)

Leaders in every sector, every function, every size of organisation are increasingly trying to “fix” what they see as problems of consistency between local teams and those at Headquarters.  For example:

  • Your strategy implemented in regions and countries differently than at Headquarters
  • Your products and services being changed for local markets
  • Your HR policies being implemented abroad not quite as you’d planned

Often, organizations respond by creating processes to ensure consistency to subsequently makes the “problem” disappear.  However, the “problem” does not go away which is characteristic of dilemmas, recurring themes that don’t seem to respond to the clear-cut fixes.

This interactive webcast is infused with small group activities to provide frequent opportunities for you to share personal experiences, ask questions and try out ideas and new behaviours in a safe and confidential setting.  The process is engaging, fun, experiential and effective. You will examine real-life examples of business situations to clarify the concepts presented.

In Part 2, participants will explore:

  • the features covered in part 1 of “dilemmas” versus “problems”
  • the strategies of BBC Worldwide that apply to integrate global and local approaches to its international operations in a number of functional areas
  • tips and challenges of how BBC Worldwide keeps the dilemma consistently in its sights and managed
  • advice for how you and your organization can successfully manage dilemmas

Speakers

Allyson Stewart-Allen

Allyson Stewart-Allen
Director
International Marketing Partners Ltd

Allyson Stewart-Allen is an internationally-recognised marketing advisor who helps leading brands to successfully trade globally.

An accomplished speaker, broadcaster and author, Allyson founded International Marketing Partners to help cli... Full Bio

Deborah Rowland

Deborah Rowland
People Director
BBC Worldwide

Deborah Rowland joined BBC Worldwide as People Director in September 2011 and is responsible for all aspects of HR, Technology and Property. Her remit incorporates IT infrastructure, programmes and projects; organisational development and learning... Full Bio

Series Host

Sara Murray Sara Murray
Director, Executive Programmes
The Conference Board

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Guest Speakers

Allyson Stewart-Allen, Director, International Marketing Partners Ltd (Full Bio)

Lee Turlington, Vice President of Global Product, Patagonia (Full Bio)

Allyson Stewart-Allen, Director, International Marketing Partners Ltd (Full Bio)

Deborah Rowland, People Director, BBC Worldwide (Full Bio)

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