Customer Loyalty Measurement is Broken–Let's Fix it!
From the 2012 Customer Experience Leadership Conference
23 May, 2012 | (01 hr)
Watch one of the most highly rated sessions from the last Customer Experience Leadership Conference and engage in some lively Q&A with the speaker who is joining us live. There is rapidly growing evidence that classic measures of customer loyalty are weak predictors of business outcomes. Learn from an expert how to improve measurement systems. Tim will introduce his award winning Harvard Business Review published thought leadership, in this practical “tools you can use” session.
Audience: If you are exploring how to elevate your organization’s customer experience, you should participate in this webcast.
Tim Keiningham, Ph.D.
Dr. Keiningham is one of the world’s most highly acclaimed loyalty experts. Dr. Keiningham is global chief strategy officer at Ipsos Loyalty, the largest customer satisfaction and loyalty measurement firm in the world. Dr. Keiningham is the ... Full Bio
Robert Reiss is founder and host of The CEO Show, nationally syndicated to more than 600,000 listeners on AM/FM radio. His company publishes The CEO Forum, a quarterly magazine whose subscription base is exclusively 10,000 CEOs. Reiss is a frequen... Full Bio