30 November, 2011 | (01 hr)

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For the past decade, marketers have been adjusting to a new era of deep customer engagement.  To engage customers whenever and wherever they interact with an organization – in store, on the phone, by e-mail, blogs, Twitter and other social media –must be the task of the entire enterprise, not just the Marketing department.  Companies including Starbucks and Zappos, for which superior engagement has been a critical source of their competitive advantage from the start, have integrated this with a measurable bottom-line impact.   Designing great customer experiences depends on understanding how publics interact with the organization throughout their decision journey. That interaction could be with the product itself, the supporting services, key internal departments – Marketing, Sales, Public Relations -- or other parts of the business and its employees.  How and why do employees act as Corporate Ambassadors? What does the organization as a whole need to do to ensure consistency of message in ways that are culturally relevant? What are realistic expectations for the role of specific functions and individuals?  These and other questions will be examined during this webcast.  Please join us.

Participants will explore:

  • Self awareness, trust and corporate diplomacy
  • How to be an Ambassador across cultures
  • Good and bad examples of corporate diplomacy


  • Roles ranging from middle management to senior leadership
  • Functional backgrounds such as Marketing, Communications, Finance, HR etc


Allyson Stewart-Allen

Allyson Stewart-Allen
International Marketing Partners Ltd

Allyson Stewart-Allen is an internationally-recognised business advisor, broadcaster, speaker and educator whose expertise in the fields of international marketing and inter-cultural working is sought by international household names growing their... Full Bio

James Rawes

James Rawes (Moderator)
Executive Director, Business Development, EMEA
The Conference Board

James Rawes, based in Brussels, heads the sales, marketing and communications functions for The Conference Board in Europe & the Middle East.

He has more than fifteen years of sales and management experience in contract publi... Full Bio


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