The Rapid Evolution of the Digital Function: Finding the Path to Value Creation
PART 1: Productivity Through Project Management… view details
29 November, 2011 | (01 hr)
With the explosive growth of both social media and mobile devices, the relatively new function of corporate digital strategy continues to undergo aftershocks and changes even as it works to establish a central foothold in almost every industry and company. As a consequence, the relationship with senior management, business units and functions like sales, marketing and HR often remains unproductively fluid and suboptimal, with loss of real benefits to both the top and bottom line. Meeting these challenges head on, however, has led a number of companies to excel in their use of digital technology finding productive interfaces with the needs of the corporation and its business units. Join us as digital strategy executives from Marriott and Ernst &Young explain the inner workings of their challenges and successes, providing insights that are mission critical to companies across the entire corporate landscape.
This session will discuss how to create an effective governance structure and build productive relationships with the Business Units. We will focus on employing Project Management for governance and managing the growing demand for new skills.
Audience: Senior Management, Digital Strategy Management, IT management, sales, marketing, corporate communications, HR, legal
Speakers
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Mariana Cavalcanti
Mariana Cavalcanti is the Vice-President of User Experience for the eCommerce team. She and her 50-person team are charged with continually improving the user experience for Marriott’s flagship corporate site, as well the localized, country-... Full Bio |
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Suzanne Dunlap
Suzanne has been working with Internet technologies for the last sixteen years and has played roles across disciplines, leading large teams in developing business critical web applications for Fortune 500 clients. Suzanne has experience in large w... Full Bio |
PART 2: Bringing Order out of Competing Needs… view details
06 December, 2011 | (01 hr)
With the explosive growth of both social media and mobile devices, the relatively new function of corporate digital strategy continues to undergo aftershocks and changes even as it works to establish a central foothold in almost every industry and company. As a consequence, the relationship with senior management, business units and functions like sales, marketing and HR often remains unproductively fluid and suboptimal, with loss of real benefits to both the top and bottom line. Meeting these challenges head on, however, has led a number of companies to excel in their use of digital technology finding productive interfaces with the needs of the corporation and its business units. Join us as digital strategy executives from Marriott and Ernst &Young explain the inner workings of their challenges and successes, providing insights that are mission critical to companies across the entire corporate landscape.
This session will explore the relationship between IT and Business Units including a discussion of who and what drives the funding of digital initiatives and the metrics used to measure results. We will also assess trends over the next 6-24 months.
Audience: Senior Management, Digital Strategy Management, IT management, sales, marketing, corporate communications, HR, legal
Speakers
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Robert Nieuwenhuizen
Robert leads Ernst & Young’s Digital Platforms team. He is responsible for EY's global public web platform, mobile, the external and internal use of social media and other modern digital channels, the secure client portal, the employee i... Full Bio |
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Karl Sanchack
Karl Sanchack, a results oriented leader focused on growth and innovation, is Acting Director for Innovation at Lockheed Martin Corporation. Reporting to the Corporate Vice President, Business Innovation, Mr. Sanchack leads a global research &... Full Bio |
Series Host
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Jim Lichtenberg
Program Director, The Conference Board Council on Innovation and Digital Strategy Council Jim Lichtenberg's expertise is in e-business strategy. Lichtenberg has successfully completed business-building assignments for clients such as Prudential, Nestle, John Wiley, AT&T, and DuPont. His articles on technology and culture have appea... Full Bio |
