Extending Your Brand to Employees
07 September, 2011 | (01 hr)
This Conference KeyNotes Webcast will feature Dr. James Merlino, Chief Experience Officer, The Cleveland Clinic, discussing the connection between employee engagement and patient satisfaction. He’ll describe how the 90 year old institution built a business case to buck the traditional physician-centric culture and brand every employee as a caregiver, provide a common training program for all 42,000 employees from top doctors to custodians and drive a culture of innovation.
Participants will have the opportunity to pose questions to Dr. Merlino.
Who Should Attend:
Executives responisblbe for Employer branding, Internal branding, Human Resources, Talent Management, Marketing, Communications
Dr. James Merlino
James Merlino, M.D., is the Chief Experience Officer of the Cleveland Clinic health system, and founder and President of the Association for Patient Experience. Committed to patient-centered care, he leads initiatives to improve servic... Full Bio
Allan Steinmetz is the founder and CEO of Inward Strategic Consulting. Allan has over 30 years experience in strategy, marketing management, and advertising and communications, having worked for some of the world's most respected advertising and m... Full Bio