Intangible Assets, Business Strategy and Stock Prices
Special Webcast

Intangible Assets, Business Strategy and Stock Prices


23 June, 2011 | (01 hr)

Intangible assets account for about half of the market value of publicly listed firms and are key to the competitiveness of many firms in the knowledge economy.  This webcast discusses how a firm can keep effective records of intangible assets, and how that may affect the decision making of executives, the firm’s stock prices and investor confidence in the short- and long-term. 

This webcast will discuss:

  • What intangibles assets are recorded in the financial statements?  What intangible assets are NOT recorded in the financial statements?  Is FASB likely to change any of the GAAP accounting rules to record intangibles in the future?
  • Should firms develop an internal accounting book to track intangible assets? What should such a book record? What effects could such a book have on company business strategy and the decision making of executives? Would this improve or cloud transparency issues?
  • What kinds of intangible assets can provide discrete collateral for financial transactions of companies? Would financing such intangible assets strengthen or weaken a company with such assets?
  • If firms could choose to capitalize or expense certain outlays related to internal intangible asset creation, how could that decision affect stock prices, credit rating and investor confidence in the short term and in the long term?

 

Audience:  This program will be of interest to Chief Financial Officers and their teams, accountants, financial managers, analysts and investors. 

Speakers

Xiaohui (Janet) Hao, Ph.D.

Xiaohui (Janet) Hao, Ph.D.
Senior Economist
The Conference Board

Janet Hao is a senior economist with the economics program of The Conference Board. She specializes in research on innovation, intangible assets and economic growth. In particular, she measures investment in innovations by commercial banks, invest... Full Bio

Baruch Lev, PhD

Baruch Lev, PhD
Philip Bardes Professor of Accounting and Finance
Stern School of Business, New York University

Baruch Lev is the director of the Vincent C. Ross Institute of Accounting Research and the Philip Bardes Professor of Accounting and Finance at New York University Stern School of Business. His primary research areas of interest include corporate ... Full Bio

Carol Corrado

Carol Corrado (Moderator)
Senior Advisor and Research Director, Economics Program

Carol Corrado is senior advisor and research director in economics at The Conference Board. Her primary focus is measuring intangible capital and studying innovation and economic growth.

She also works with The Conference Board China Cente... Full Bio

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