PART 1: Unleashing the Power of Social Media to Improve Business Performance… view details

16 March, 2011 | (01 hr)

Audience:  This series is designed for those who are responsible for learning, training and organizational development, knowledge sharing and transfer, HR and talent management and the integration of social media into the operating structure of the organization.

Overview: New business realities – including market complexity and ambiguity, four generations in the workforce, globally dispersed employees, and competitive pressures to innovate and shorten product lifecycles – are creating new demands for faster and more adaptive learning and knowledge transfer in organizations.  Combine these urgent needs with new technological capabilities and it’s clear we need a new knowledge transfer paradigm.

This three-part KnowlEdge Series examines how social media and other digital tools can be integrated with current learning and knowledge management practices to expand the depth, breadth, and flow of learning and knowledge across an organization with remarkable efficiency.  Case examples will illustrate how companies and institutions have applied various forms of social media to enable knowledge transfer for meaningful results. Applications include social networking, online group collaboration sites, wikis, video, virtual environments, and blogs.

Over a nine-month period in 2010, The Conference Board led a Research Working Group of 12 member companies in the investigation and analysis of  the effective integration of social media tools with knowledge transfer practices. The group not only learned from academic and industry thought leaders, they experimented with various forms of social media to enable knowledge transfer within the working group and across their own organizational boundaries.

In this first webcast in the series, Kent Greenes, one of the co-directors of the Research Working Group, shares the key findings that emerged from this study. Specifically, he will cover:

  • The business case for Knowledge Transfer in a Digital World,
  • Foundational concepts of knowledge transfer, social media, and generational learning preferences,
  • How to enable knowledge transfer with selected social media tools,
  • Implementation and governance,
  • A new framework for assessing uptake and adoption, and
  • Challenges emerging from applications in organizations.

Speakers

Kent Greenes

Kent Greenes
Program Director, Knowledge and Collaboration Council
The Conference Board

Kent A. Greenes is a program director for The Conference Board Knowledge and Collaboration Council. His publications for The Conference Board include two research reports, It’s Not Just Your Children’s Facebook Anymore: Using ... Full Bio

PART 2: Case Example: Enabling Collaboration Across Lockheed Martin… view details

24 March, 2011 | (01 hr)

Audience:  This series is designed for those who are responsible for learning, training and organizational development, knowledge sharing and transfer, HR and talent management and the integration of social media into the operating structure of the organization.

Overview: New business realities – including market complexity and ambiguity, four generations in the workforce, globally dispersed employees, and competitive pressures to innovate and shorten product lifecycles – are creating new demands for faster and more adaptive learning and knowledge transfer in organizations.  Combine these urgent needs with new technological capabilities and it’s clear we need a new knowledge transfer paradigm.

This three-part KnowlEdge Series examines how social media and other digital tools can be integrated with current learning and knowledge management practices to expand the depth, breadth, and flow of learning and knowledge across an organization with remarkable efficiency.  Case examples will illustrate how companies and institutions have applied various forms of social media to enable knowledge transfer for meaningful results. Applications include social networking, online group collaboration sites, wikis, video, virtual environments, and blogs.

Lockheed Martin practices knowledge management in many different ways. One new way is to enable knowledge transfer with the aid of social media. Several factors have contributed to their success in this area, including the commitment of senior leadership to create a burning platform for change, collaboration at all levels of the organization, and investment in the technology and processes for optimizing the flow of knowledge across their organization.

Jennifer Fischbach and John Hovell, members of the Research Working Group that gave rise to this KnowlEdge Series topic, will describe how knowledge sharing, enabled by social media, has been essential in bringing people together to share across silos, reducing duplication of effort, saving time and harnessing the knowledge of over 130,000 employees. Using a combination of off-the-shelf and customized social networking platforms, individuals can easily and quickly find other people with expertise, expand their networks, get new ideas, and learn from many perspectives.

Fischbach and Hovell will also share some of the challenges that have emerged from introducing social media for knowledge transfer, and the lessons they have learned from Lockheed Martin’s experience on their journey toward enterprise-wide collaboration

Speakers

Jenifer Fischbach

Jenifer Fischbach
Knowledge Sharing Facilitator
Lockheed Martin Space Systems Company

As a member of the Space Systems Company Learning Design and Knowledge Sharing team, Jen Fischbach facilitates both formal and informal Knowledge Sharing mechanisms to further enhance the collaboration of the company’s employees to create, s... Full Bio

John Hovell

John Hovell
Senior Manager of Learning Architecture
Lockheed Martin

As a leader in the convergence of Knowledge Management (KM) and business strategy for Lockheed Martin, John Hovell is a practitioner, speaker, and writer in KM strategy and methods. Previously, he was instrumental in the creation and execution of ... Full Bio

PART 3: Case Example: The MilSpace Leader Challenge… view details

30 March, 2011 | (01 hr)

Audience:  This series is designed for those who are responsible for learning, training and organizational development, knowledge sharing and transfer, HR and talent management and the integration of social media into the operating structure of the organization.

Overview: New business realities – including market complexity and ambiguity, four generations in the workforce, globally dispersed employees, and competitive pressures to innovate and shorten product lifecycles – are creating new demands for faster and more adaptive learning and knowledge transfer in organizations.  Combine these urgent needs with new technological capabilities and it’s clear we need a new knowledge transfer paradigm.

This three-part KnowlEdge Series examines how social media and other digital tools can be integrated with current learning and knowledge management practices to expand the depth, breadth, and flow of learning and knowledge across an organization with remarkable efficiency.  Case examples will illustrate how companies and institutions have applied various forms of social media to enable knowledge transfer for meaningful results. Applications include social networking, online group collaboration sites, wikis, video, virtual environments, and blogs.

In 2000, a team of U.S. Army officers created CompanyCommand.com—a place where company commanders could connect with each other in conversation about leading Soldiers and growing combat-effective teams.  In 2008, the founding team reorganized the ever-growing learning community into a professional development system called MilSpace.  In addition to the Company Command forum, MilSpace includes a forum for platoon leaders, and areas for videos, professional reading and “leader challenges.” 

A MilSpace Leader Challenge is an interactive, video-based vignette that features a dilemma-type scenario that a leader has experienced.  We ask leaders in combat to tell us stories on video about their most challenging experiences—hard hitting, dilemma-type situations that weren’t necessarily covered in their training.  We then bring those video clips into the online community and ask members to put themselves in the leader’s shoes and to succinctly respond:  “What are your considerations…What would you do?”  (in 500 characters or less). 

The Leader Challenge is one of the most powerful examples of using social media to enable learning and knowledge transfer to emerge in this space. Tony Burgess will explain the leader challenge design and talk about how the process is helping develop cadets and Army officers to be more effective leaders.

Speakers

Tony Burgess

Tony Burgess
Lieutenant Colonel
U.S. Army

Tony Burgess is a faculty member at the United States Military Academy (West Point, New York) and is the cofounder of the Company Command forum and part of the team that created the MilSpace professional development system—a grassroots learn... Full Bio

Series Host

Kent Greenes Kent Greenes
Program Director, Knowledge and Collaboration Council
The Conference Board

Kent A. Greenes is a program director for The Conference Board Knowledge and Collaboration Council. His publications for The Conference Board include two research reports, It’s Not Just Your Children’s Facebook Anymore: Using ... Full Bio

Salvatore Vitale Salvatore Vitale
Senior Vice President, Products and Services

Sal Vitale, executive vice president of products & services at The Conference Board, is responsible for conferences, councils, centers, experiential programs, webcasts, research working groups, and business information. His team drives 40 perc... Full Bio

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Guest Speakers

Kent Greenes, Program Director, Knowledge and Collaboration Council, The Conference Board (Full Bio)

Jenifer Fischbach, Knowledge Sharing Facilitator, Lockheed Martin Space Systems Company (Full Bio)

John Hovell, Senior Manager of Learning Architecture, Lockheed Martin (Full Bio)

Tony Burgess, Lieutenant Colonel, U.S. Army (Full Bio)

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