30 June, 2010 | (01 hr)

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People spend more time on social networking sites and other Web 2.0 media than they do on any other type of website. Companies that want to increase productivity as well as manage their brands need to become part of the “social web.” Companies will become more efficient if they become Enterprise 2.0 organizations (i.e., companies that use Web 2.0 technology to meet business goals). Blogs, microblogs, and social networking platforms can help employees gather information faster and increase productivity. Enterprise 2.0 organizations rely on the collective wisdom of a network that allows everyone, regardless of their position, to contribute.

Speakers

Pete Blackshaw

Pete Blackshaw
Executive Vice President, Strategic Services
Nielsen

Pete Blackshaw is a recognized expert in interactive marketing, word of mouth, and consumer understanding. He brings a broad range of experience to his role as Executive Vice President of Strategic Services for NM Incite, including public policy, ... Full Bio

Bill White

Bill White
Senior Vice President, Corporate Communications & Corporate Social Responsibility
Sprint

Bill White is senior vice president of corporate communications and corporate responsibility for Sprint Nextel. In this role, he oversees all corporate communications and corporate responsibility initiatives, including executive and internal commu... Full Bio

Meg Gottemoeller

Meg Gottemoeller (Moderator)
Executive Director, Academy Program
The Conference Board

Meg Gottemoeller is responsible for the growing suite of academies — intensive development experiences for executives moving into senior leadership roles in organizations — at The Conference Board. Current offerings in the program incl... Full Bio

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